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Hisense: Breaking Recurring Channel Conflict - Teaching Note
Miao Cui; Xin Li; Heng Wu; Wanling LiTeaching Note IVEY-W26699-EMarketing, StrategyTeaching note for product W26698.Starting at €0.00
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Hisense: Breaking Recurring Channel Conflict
Miao Cui; Xin Li; Heng Wu; Wanling LiCase IVEY-W26698-EMarketing, StrategyHisense Group Co. Ltd. (Hisense) was a leading manufacturing enterprise in the Chinese household appliance industry. In 2010, Hisense began to lay out its online channels. At that time, the same products had different prices in different channels, which caused fierce channel conflicts. To solve this problem, Hisense segmented online and off-line products and took a series of actions to help off-line channels improve efficiency and reduce prices. ...Starting at €8.20
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Agribusiness in Rwanda: A winner bet
González-Toruño, ManuelTechnical Note IIST-MIN-21-E-EMarketingThis paper aims to describe Rwandan agriculture, its strengths, threats, and constraints and proposes several ways to take a leap forward in building a more competitive and modernized agricultural country.Starting at €8.20
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Cherkizovo group: Russia’s leading meat producer
González-Toruño, Manuel; VidalRomero, AnyluCase IIST-DGI-267-E-EStrategyIn 2016, Cherkizovo Group was Russia's largest meat producer and integrated agro-industrial holding. 65% of shares belonged to the founder and family while 35% were publicly traded in the London and Moscow Stock Exchanges. Through organic growth and acquisitions, the Group's net profits had grown at an annual average rate of 25% in the previous 6 years. Nonetheless, it faced new and big challenges: How to find growth opportunities in the face of ...Starting at €8.20
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Grupo Cherkizovo: El líder de productos cárnicos en Rusia
González-Toruño, ManuelCase IIST-DGI-267StrategyEn 2016, Grupo Cherkizovo era uno de los mayores productores de carne en Rusia. El 65% de las acciones estaban en manos del fundador y su familia y el 35% restante se cotizaba en las bolsas de Moscú y Londres. En los últimos seis años, el beneficio neto del grupo había crecido una media del 25% anual, gracias al crecimiento orgánico y las adquisiciones. No obstante, el grupo se enfrentaba a retos nuevos e importantes: ¿Cómo encontrar oportunidade...Starting at €8.20
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Grupo Cherkizovo. El lider de productos carnicos en Rusia. Nota del Instructor
González-Toruño, ManuelTeaching Note IIST-DGITN-267StrategyEn 2016, Grupo Cherkizovo era uno de los mayores productores de carne en Rusia. El 65% de las acciones estaban en manos del fundador y su familia y el 35% restante se cotizaba en las bolsas de Moscú y Londres. En los últimos seis años, el beneficio neto del grupo había crecido una media del 25% anual, gracias al crecimiento orgánico y las adquisiciones. No obstante, el grupo se enfrentaba a retos nuevos e importantes: ¿Cómo encontrar oportunidade...Starting at €0.00