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Hisense: Breaking Recurring Channel Conflict - Teaching Note
Miao Cui; Xin Li; Heng Wu; Wanling LiTeaching Note IVEY-W26699-EMarketing, StrategyTeaching note for product W26698.Starting at €0.00
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Cultivating Capabilities to Innovate: Booz.Allen & Hamilton (Spanish Version)
Christensen, Clayton M.; Baird, BretCase HBS-605S23Service and Operations ManagementDescribe los esfuerzos del presidente de Booz.Allen, una empresa de consultoría importante, para entender y mejorar la forma en que los productos, servicios y procesos se desarrollan y despliegan en toda la empresa. La gestión proactiva de estos procesos resulta muy difícil debido a la estructura descentralizada de decisiones de la empresa y la predisposición cultural de la firma para escuchar a sus clientes existentes.Starting at €8.20
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DuPont Kevlar: Commercializing a Miracle Fiber (Spanish Version)
Christensen, Clayton M.; McDonald, RoryCase HBS-608S24Service and Operations ManagementDescribe los esfuerzos de Dupont para construir mercados comerciales por su fibra milagro, Kevlar. Inicialmente, se trató de crear un mercado para cuerdas de neumáticos de Kevlar, principalmente debido a que su negocio para cuerdas de neumáticos existentes languidecía. Este mercado nunca se desarrolló, incluso después de Dupont pasó varios cientos de millones de dólares. Un reescrito versión de un caso anterior.Starting at €8.20
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Cracking Frontier Markets
Christensen, Clayton M.; Ojomo, Efosa; Dillon, KarenArticle HBS-R1901F-EEntrepreneurshipWith emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They've been eyeing frontier economies such as Nigeria and Pakistan with great interest--and enormous trepidation. Can one find serious growth opportunities amid extreme poverty and a lack of infrastructure and institutions? The answer, the authors argue, is yes. The key lies in "market-c...Starting at €8.20
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Hisense: Breaking Recurring Channel Conflict
Miao Cui; Xin Li; Heng Wu; Wanling LiCase IVEY-W26698-EMarketing, StrategyHisense Group Co. Ltd. (Hisense) was a leading manufacturing enterprise in the Chinese household appliance industry. In 2010, Hisense began to lay out its online channels. At that time, the same products had different prices in different channels, which caused fierce channel conflicts. To solve this problem, Hisense segmented online and off-line products and took a series of actions to help off-line channels improve efficiency and reduce prices. ...Starting at €8.20