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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaTeaching Note HBS-511026-EMarketingTeaching Note for 510092.Starting at €0.00
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Major League Baseball Advanced Media: America's Pastime Goes Digital
Elberse, Anita; Laffel, BrettCase HBS-510092-EMarketingIn January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of...Starting at €8.20
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TheLadders
Coles, Peter A.; Edelman, Benjamin; Hall, Brian J.; Bennett, NicoleCase HBS-908061-EMarketingDespite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox.Starting at €8.20
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Beyonc , Teaching Note
Elberse, AnitaTeaching Note HBS-515084-EMarketingTeaching note for case 515036.Starting at €0.00
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Buffer.com
Gallani, Susanna; Chang, Tiffany Y.; Hall, Brian J.; Shin, Jee EunCase HBS-917019-ELeadership and People ManagementSocial media company Buffer wanted to establish clear company values early in its growth. One of these values was a commitment to transparency in its company practices. Buffer openly shared its business strategies and fundraising decks, among lots of other information. Even when they were hacked, the company live-blogged updates to keep their users informed as the situation unfolded. Having internally released each employee's salary and equity de...Starting at €8.20
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Spotify, Teaching Note
Elberse, AnitaTeaching Note HBS-517109-ETeaching note for case 516046.Starting at €0.00
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Xanadu on Broadway
Elberse, AnitaCase HBS-508062-EMarketingCan one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens, the driving power behind the resurrection, anxiously awaited the verdict of audience members. Was the choice to produce Xanadu the Broadway musical the right choice?Starting at €8.20
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Maritz Automotive
Hall, Brian J.; Pierce, Lamar; Whillans, Ashley V.Case HBS-920052-EStrategyThis case focuses on Charlotte Blank, the Chief Behavioral Officer at Maritz, as she tries to assist a major automotive manufacturer (CarCo) with increasing their sales by prepaying monthly bonuses to independently franchised car dealers and clawing them back if the sales targets are not reached. This pre-payment structure is what behavioral economists call "loss-framing." Broadly, this prepayment structure is an attempt to increase sales effor...Starting at €8.20
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LeBron James, Teaching Note
Elberse, AnitaTeaching Note HBS-510049-EMarketingTeaching Note for [509050].Starting at €0.00
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Incentive Systems
Hall, Brian J.Case HBS-916029-EThis note serves as a supplement to any course on incentive design within organizations. The note focuses on the principal difficulties in designing incentive systems, including the trade off between objective and subjective performance metrics, how to design incentive systems in team environments, and the inherent problems with designing incentive systems in environments where workers are involved in multiple activities.Starting at €8.20