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El Sueño Americano
Poorvu, William J.; Brown, Donald A.; Crum, Richard E.Case HBS-306S05FinanceExplora el proceso de compra de una casa unifamiliar con los ojos de una joven pareja. La pareja está tratando de determinar qué tipo de casa para comprar, así como la forma de financiarlo.Starting at €8.20
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El edificio de Textile Corporation
Poorvu, William J.Case HBS-303S09FinanceDescribe la posible adquisición de un edificio de oficinas del centro de Boston a través de una subasta de oferta sellada. analiza el posible comprador en detalle todos los elementos de los estados de ingresos y gastos, calcula el efecto de todas las mejoras, e imputa un precio de compra de la propiedad.Starting at €8.20
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Note on Taxation
Poorvu, William J.; Segel, Arthur I; Miller, Glenn S.; Krummer, Michael D.; Wu, Charles F; Sit, Po; Gerstel, Joseph M.Case HBS-379192-EFinanceEvery real-estate transaction is affected by the tax consequences that result from its form and substance. Structuring a transaction without a thorough understanding of its tax considerations is likely to reduce the transaction's potential value. The failure to utilize the available tax benefits eliminates one of the major reasons for making a real-estate investment.Starting at €8.20
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineTeaching Note DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Starting at €0.00
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Retail Relay (B)
Wilcox, Ronald T.Case DARDEN-M-0809-EMarketingThis short case serves as an epilogue to the A case.Starting at €5.74
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Product Line Pricing
Wilcox, Ronald T.Technical Note DARDEN-M-0813-EMarketingThis note discusses the technical and managerial aspects of pricing a product line. Product lines are multiple variants of essentially the same product, where individual products in the line may vary by quantity (size) or quality. The discussion takes the point of view of the manufacturer of the products rather than the retailer, but the implications of selling through a channel are also discussed. The note draws on the disciplines of economics a...Starting at €8.20
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCase DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Starting at €8.20
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Portland Trail Blazers - Teaching Note
Wilcox, Ronald T.Teaching Note DARDEN-M-0773TN-EMarketingTeaching note for product M-0773Starting at €0.00
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Portland Trail Blazers
Wilcox, Ronald T.Case DARDEN-M-0773-EMarketingDesigned to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note "A Practical Guide to Conjoint Analysis" (UVA-M-0675) and that note's accompanying supplemental PowerPoint file (UVA-M-0675TNP). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis fo...Starting at €8.20
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Retail Relay (A) - Teaching Note
Wilcox, Ronald T.Teaching Note DARDEN-M-0784TN-EMarketingTeaching note for product M-0784Starting at €0.00