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Cataumet Boats, Inc., Teaching Note
Sasser, W. Earl, Jr.; Davis, MarkTeaching Note HBS-917510-EService and Operations ManagementTeaching note for case 917509.Starting at €0.00
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Ryff Inc.: Disrupting Product Placement - Teaching Note
Kirk Kristofferson; Ramasastry ChandrasekharTeaching Note IVEY-8B20A074-EMarketingTeaching note for product 9B20A074.Starting at €0.00
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LinkedIn: Selling Zoom on a Digital Marketing Strategy
Kirk Kristofferson; Eric JanssenCase IVEY-W25153-EEntrepreneurship, MarketingIt was March 2020 and a newly hired account executive at LinkedIn Corporation (LinkedIn) was keen to close his first major deal. His job was to help marketing teams acquire new customers and grow their businesses by leveraging the LinkedIn Ad network. HeStarting at €8.20
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Auditing Ownership: Measuring Your Organization's Employee and Customer Ownership Capabilities
Heskett, James L.; Sasser, W. Earl, Jr.; Wheeler, JoeBook Chapter HBS-3833BC-EService and Operations ManagementIs your organization capable of making the transition to an ownership state of mind, focusing on the kinds of practices and processes that foster and sustain employee and customer owners? This chapter provides a tool for assessing your ownership capabilities. The ownership audit is intended as more than just a checklist of "must do's" to achieve a higher level of employee and customer ownership in your organization. It is designed to be used peri...Starting at €8.20