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Positioning Game - Teaching Note
Farris, Paul W.; Yemen, Gerry; Dane, JeromeTeaching Note DARDEN-M-0677TN-EMarketingTeaching note for product M-0677Starting at €0.00
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Rohvi - Teaching Note
Anik, Lalin; Yemen, GerryTeaching Note DARDEN-M-1007TN-EMarketingTeaching Note for product M-1007Starting at €0.00
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Uber Pricing Strategies and Marketing Communications - Teaching Note
Farris, Paul W.; Yemen, GerryTeaching Note DARDEN-M-0871TN-EMarketingTeaching note for product M-0871Starting at €0.00
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Upli: Financial Health Appiness (A)
Cian, Luca; Yemen, GerryCase DARDEN-M-1026MarketingThis field-based case, the first of a trio that includes UVA-M-1027 and UVA-M-1028, explores the qualitative and quantitative research a start-up platform in the financial industry undertook in its early growth stages. Upli founders Michael Krause and Christof Meyer sought to understand people’s problems when it came to financial health, the best consumers their product could target, and the set of features that would present the largest market o...Starting at €8.20
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Andrew Yang: A New Way Marketing Campaign - Teaching note
Kim, Tami; Yemen, GerryTeaching Note DARDEN-M-1018TN-EMarketingTeaching note for product M-1018Starting at €0.00
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The Times of India: Start the Presses - Teaching Note
Venkatesan, Rajkumar; Sriram, S.; Yemen, GerryTeaching Note DARDEN-M-0877TN-EMarketingTeaching note for product M-0877Starting at €0.00
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Mauboussin Japan: A French Gem in Asia - Teaching Note
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryTeaching Note DARDEN-M-0853TN-EMarketingTeaching note for product M-0853Starting at €0.00
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AéroTec Systèmes y la carrera del turismo espacial
Rocha e Oliveira, Paulo; Capizzani, Mario; Valentí Vidal, Albert; Reutskaja Pastushkova, ElenaCase M-1395Marketing, Service and Operations ManagementUn grupo de ingenieros de AéroTec ha terminado de diseñar un vehículo espacial llamado Navigateur y ahora tienen que elaborar un plan de marketing para esta nueva experiencia innovadora. El Navigateur se diferencia de las ofertas que existen en la actualidad para realizar viajes espaciales comerciales en que ofrece una experiencia visual muy superior, mayor comodidad y menos necesidad de entrenamiento y de aptitudes físicas. AéroTec, una empresa ...Starting at €8.20
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Upli: Financial Health Appiness (C)
Cian, Luca; Yemen, GerryCase DARDEN-M-1028MarketingThis case, the third and final in a series that begins with “Upli: Financial Health Appiness” (UVA-M-1026), reveals Upli founders Michael Krause and Christof Meyer’s move forward to design the Upli MVP and push it out to a small group of people. It also offers insight into entrepreneurial motivation to keep moving forward and financing entrepreneurial ventures.Starting at €5.74
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Buick at a Crossroads: Building Brand Momentum - Teaching Note
Whitler, Kimberly A.; Yemen, GerryTeaching Note DARDEN-M-0907TN-EMarketingTeaching note for product M-0907Starting at €0.00