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Global Knowledge Management at Danone (C)
Edmondson, Amy C.; Dittrich, Ruth; Beyersdorfer, DanielaCase HBS-611080-EService and Operations ManagementThe (C) case provides an update on the B-case decision and describes the introduction of Dan 2.0, an internal social virtual network for the purpose of knowledge sharing in a company that was only used to face-to-face networking.Starting at €5.74
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Global Knowledge Management at Danone (C) (Spanish Version)
Edmondson, Amy C.; Dittrich, Ruth; Beyersdorfer, DanielaCase HBS-612S11Service and Operations ManagementEl caso (C) proporciona información actualizada sobre la decisión B-caso y describe la introducción de Dan 2.0, una red social virtual interna con el propósito de intercambio de conocimientos en una empresa que sólo se utiliza para la creación de redes cara a cara.Starting at €5.74
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Kentucky Fried Chicken in China (C)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G003-EStrategyThis case presents the start-up of operations in Beijing and discusses the difficulties Kentucky Fried Chicken (KFC) is having with its local partners. By March 1988, KFC has established its largest restaurant in the world in Beijing with sales that are booming and showing no sign of slowing down. Nevertheless, the extent of operational problems and the shortage of hard currency profits is raising concerns over whether further expansion is warran...Starting at €5.74
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Kentucky Fried Chicken in China (C) - Teaching Note
Allen Morrison; Paul W. BeamishTeaching Note IVEY-8A90G03-EStrategyTeaching note for product 9A90G003.Starting at €0.00
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Global Knowledge Management at Danone (B) (Spanish Version)
Edmondson, Amy C.; Dittrich, Ruth; Beyersdorfer, DanielaCase HBS-612S10Service and Operations ManagementEl caso (B) da una actualización sobre el desarrollo de la gestión del conocimiento en Danone dos años después del caso (A): El Networking actitud se extendió por toda la empresa y se plantea la pregunta de si Danone debe mover a las redes virtuales, además de cara a -cara redes.Starting at €5.74
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Global Knowledge Management at Danone (B)
Edmondson, Amy C.; Dittrich, Ruth; Beyersdorfer, DanielaCase HBS-611079-EService and Operations ManagementThe (B) case gives an update on the development of knowledge management at Danone two years after the (A) case: The Networking Attitude spread throughout the company and the question is posed whether Danone should move to virtual networking in addition to face-to-face networking.Starting at €5.74
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Neilson International en Mejico (A) (Spanish version)
Paul W. Beamish; C. Bud Johnston; Gayle Duncan; Shari Ann WortelCase IVEY-9A95GS03StrategyEste caso examina una propuesta de asociacion (joint venture) de marketing con el objetivo de introducir la marca Neilson de barras de chocolate a los consumidores mejicanos. La subsidiaria mejicana de Pepsico Foods, ya sirviendo a 450.000 locales minoristas, ha sugerido una asociacion de marcas. Otra alternativa seria un convenio de distribucion, que posibilitaria a Neilson mantener mayor control sobre su marca al costo de una introduccion mas l...Starting at €8.20
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Kentucky Fried Chicken in China (B)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G002-EStrategyThe VP's efforts to determine whether and how to proceed with an emerging three-way partnership in China are described. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. If he is to proceed, the VP must decide how fast he should advance the negotiations and which of three location sites in the city is most desirable. A background case Kentucky Fried Chicken in China (A) and a foll...Starting at €5.74
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Euro-Air (Revised) (Spanish version)
Paul W. BeamishCase IVEY-W28422Entrepreneurship, StrategyA North America-based representative of a major European airline has just received a letter from an unhappy customer detailing a very large number of service problems. A quick check had revealed that this premium-paying customer's complaints were all valid. A meeting is planned with the customer. Before this, the airline representative must decide (A) what to say in response, and (B) what, if any, compensation should be offered. Internally, there...Starting at €8.20
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Euro-Air (Revised)
Paul W. BeamishCase IVEY-9B15M029-EStrategyA North America-based representative of a major European airline has just received a letter from an unhappy customer detailing a very large number of service problems. A quick check had revealed that this premium-paying customer's complaints were all valid. A meeting is planned with the customer. Before this, the airline representative must decide (A) what to say in response, and (B) what, if any, compensation should be offered. Internally, there...Starting at €8.20