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Turnaround to Growth (Spanish version)
Applegate, Lynda M.; Collins, ElizabethCase HBS-810S22Leadership and People ManagementDescribes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Lou Gerstner's reign as CEO. A rewritten version of an earlier case.Starting at €8.20
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LeapFrog Enterprises
Applegate, Lynda M.; Collins, ElizabethCase HBS-808109-EEntrepreneurshipExplores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry. While leveraging core capabilities and product platforms, this new industry requires that executives define a new business model. Senior executives face a number of challenges in imp...Starting at €8.20
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Harvard Business School's Sandra J. Sucher on the value of a book club for excutives (Spanish version)
Sucher, Sandra J.; Peebles, M. EllenArticle HBS-F0801FLeadership and People ManagementWhen executives meet together to grapple with moral and ethical questions in literature, they end up applying their insights in practice. This Harvard Business School professor endorses book clubs as part of leadership development. To view a list of recommended texts for an executive book club, visit sucher.readings.hbr.orgStarting at €8.20
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Harvard Business School's Sandra J. Sucher on the value of a book club for excutives
Sucher, Sandra J.; Peebles, M. EllenArticle HBS-F0801F-ELeadership and People ManagementWhen executives meet together to grapple with moral and ethical questions in literature, they end up applying their insights in practice. This Harvard Business School professor endorses book clubs as part of leadership development. To view a list of recommended texts for an executive book club, visit sucher.readings.hbr.orgStarting at €8.20
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IBM's Decade of Transformation: Uniting Vision and Values (Spanish Version)
Applegate, Lynda M.; Austin, Robert D.; Heckscher, Charles C.; Michael, Boniface; Collins, ElizabethCase HBS-811S18Leadership and People ManagementComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €8.20
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And Now, a Word from Our Sponsor (HBR Case Study and Commentary) (Spanish version)
Gamgort, Bob; Nelson, Michelle R.; Thompson, Mozelle W.; Sheehan, Mike; Peebles, M. EllenArticle HBS-R0310AMarketingBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due on the shelves in a couple of years, the drug company is looking for a dramatic sales increase. VP Laura Goldenberg knows she has to reach more consumers, but in an environment where people bombarded with advertising are using devices such as TiVo to skip ads, her job has suddenly taken on a new int...Starting at €8.20
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And Now, a Word from Our Sponsor (HBR Case Study and Commentary)
Gamgort, Bob; Nelson, Michelle R.; Thompson, Mozelle W.; Sheehan, Mike; Peebles, M. EllenArticle HBS-R0310A-EMarketingBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due on the shelves in a couple of years, the drug company is looking for a dramatic sales increase. VP Laura Goldenberg knows she has to reach more consumers, but in an environment where people bombarded with advertising are using devices such as TiVo to skip ads, her job has suddenly taken on a new int...Starting at €8.20
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Into the Fray (HBR Case Study and Commentary)
Peebles, M. Ellen; Widmann, Nancy Clifford; Kopelan, Amy Dorn; Hassan, Fred; Cohen, Allan; Rhodes, Gary B.Article HBS-R0501A-ELeadership and People ManagementTalk of cost cutting and layoffs was already in the air in the New York offices of international beverage company Legrand SA. But now everyone is imagining the worst after the sudden and mysterious resignation of Lucien Beaumont, the company's president of U.S. operations. The rumors are flying fast and furious about what prompted his departure and, just as important, who will get Lucien's job. Michael Feldstein is confident that he's a top conte...Starting at €8.20