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CEO Activism (B)
Toffel, Michael W.; Chatterji, Aaron; Kelley, JuliaCase HBS-617048-EEconomicsSupplement to case 617001.Starting at €5.74
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Synthetic Biology Investment Opportunity
Barrett, Peter; Lakhani, Karim R.; Kelley, Julia; Herman, KerryCase HBS-620015-EInformation TechnologiesStarting at €8.20
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Pattern Brands, Teaching Note
Gupta, Sunil; Ofek, Elie; Kelley, JuliaTeaching Note HBS-521050-EMarketingTeaching note for case 521009.Starting at €0.00
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Chief: Role for Carolyn Childers
Coffman, Katherine; Bussgang, Jeffrey J.; McGinn, Kathleen L.; Chen, Katherine; Kelley, JuliaCase HBS-920019-EStarting at €8.20
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Entrepreneurship for All, Teaching Plan
Applegate, Lynda M.; Kelley, JuliaTeaching Note HBS-818027-EEntrepreneurshipTeaching plan for case 818007.Starting at €0.00
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCase HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Starting at €8.20
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Scaling at Chief
Coffman, Katherine; Bussgang, Jeffrey J.; McGinn, Kathleen L.; Kelley, Julia; Chen, KatherineCase HBS-920021-EChief is a New York-based peer network that provides mentorship, support, networking opportunities, and a sense of community to women executives. Co-founders Carolyn Childers and Lindsay Kaplan launched the company in January 2019, and just two months later, Chief has 400 members and a growing waiting list. Now, Childers and Kaplan must determine how aggressively to scale Chief's model to other cities. How much money should they raise in Chief's ...Starting at €8.20
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Accounting Fraud at Tesco Stores (C)
Heese, Jonas; Srinivasan, Suraj; Kelley, JuliaCase HBS-120034-EAccounting and ControlThis case serves as a complement to the case "Accounting Fraud at Tesco Stores (A)".Starting at €5.74
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Index
Alvarez, Jose B.; Kelley, JuliaCase HBS-518038-EMarketingIn December 2017, Marc Freed-Finnegan and Jonathan Wall, the co-founders of retail technology company Index, had to discuss the company's direction as they entered 2018. Five years earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index's first product was a customer database tool that allowed brick-and-mortar retailers to col...Starting at €8.20
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Product Development Fundamentals
Iansiti, Marco; Toffel, Michael W.; Herman, Kerry; Kelley, JuliaCase HBS-617024-EService and Operations ManagementThis note introduces key managerial issues in new product development. It describes the product development funnel and alternative approaches to structuring product development teams including functional, lightweight, heavyweight, and autonomous/dedicated teams, which vary in their capacity to manage integration. More formal product development approaches including the stage-gate process and critical-path method are described, as are agile method...Starting at €8.20