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Digital Media Group: The Shanghai Bid
Hardymon, G. Felda; Leamon, AnnCase HBS-810099-EEntrepreneurshipIn December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed provider of technology and media used primarily in subways, must decide how to structure the company's bid for the advertising concession in Shanghai's 13 existing and planned subway lines. This is complicated by the fact that he is also a general partner in Gobi Partners, one of DMG's largest investors. The company is bidding against its largest competito...Starting at €8.20
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SafeBlend Fracturing, Teaching Note
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaTeaching Note HBS-914514-EMarketingTeaching Note for Product #914513.Starting at €0.00
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3i Group plc: May 2006, Teaching Note
Lerner, Josh; Hardymon, G. Felda; Leamon, AnnTeaching Note HBS-809013-EFinanceTeaching Note for [807006].Starting at €0.00
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Transition at DataCo, Teaching Note
Cespedes, Frank V.Teaching Note HBS-817096-EEntrepreneurshipTeaching note for case 816058.Starting at €0.00
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InsideSales.com (A) and (B), Teaching Note
Cespedes, Frank V.Teaching Note HBS-818122-EEntrepreneurshipTeaching note for cases 817018 and 817042.Starting at €0.00
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Sales Compensation Vignettes, Teaching Note
Cespedes, Frank V.Teaching Note HBS-817104-ETN for case 816092. This teaching note supports the case study comprised of two vignettes about startup companies considering whether and how to change their sales compensation plans.Starting at €0.00
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Lion Capital and the Blackstone Group: The Orangina Deal, Teaching Note
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnTeaching Note HBS-808056-EFinanceTeaching Note for [807005].Starting at €0.00
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Oversight Systems, Teaching Note
Cespedes, Frank V.Teaching Note HBS-817120-ETeaching note for case 817015. This Teaching Note accompanies the case, set in May 2016, which discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia-based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies.Starting at €0.00
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The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-2510-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey researcStarting at €8.20
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCase HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Starting at €8.20