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The F/A-18 F404 Engine: Getting Lean (B)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCase DARDEN-C-2269-EAccounting and ControlAfter the successful implementation of Lean manufacturing concepts at U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore, particularly with regard to the maintenance processes for the F404 engine on the F/A-18 Hornet, these concepts have become the standard by which production across all AIMDs are measured. Now assigned to NAVAIR, the person responsible for these changes is eager to apply the lessons of AIMD Lemoore across the entir...Starting at €5.74
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The F/A-18 F404 Engine: Getting Lean (A)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCase DARDEN-C-2268-EAccounting and ControlThe U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore Power Plants Division (F404 engine maintenance) was a real mess. Not-Ready-For-Issue parts were everywhere. Division thru-put was poor, there were 30 F/A-18 aircraft with bare firewalls (no engines), the maintenance crews were working 12-hour days, manning was at 61% of authorized levels, reenlistment rates were an abysmal 50%, and crew morale was lousy. The Officer-in-Charge of...Starting at €8.20
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The Business Case for the F-22 Raptor
Cross, TomCase DARDEN-S-0188-EStrategyThe F-22 was the world’s first fifth generation and most capable fighter aircraft. It combined very low observable stealth, supercruise speed, extreme agility, high tactical maneuver ceiling, and information fusion for unmatched "first look, first shot, first kill" capability. Technology challenges caused its development to exceed cost and schedule estimates. Procurement quantities were reduced from 750 to 187 aircraft due to the OSD "buy to budg...Starting at €8.20
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The F/A-18 F404 Engine: Getting Lean (A) and (B) - Teaching Note
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffTeaching Note DARDEN-C-2268TN-EAccounting and ControlTeaching note for product C-2268Starting at €0.00
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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Case HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Starting at €8.20
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCase DARDEN-BP-0524-ECorporate GovernanceThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Starting at €8.20
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Customer Has Escaped (Spanish version)
Nunes, Paul F.; Cespedes, Frank V.Article HBS-R0311GMarketingEvery company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to sell through a discount superstore or a pricey boutique. It was a fair assumption that certain customer types were held captive by certain channels. The problem, the authors say, is that today's customers have become unfettered. As their channel options have proliferated, they've come to recognize t...Starting at €8.20
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Showpad
Cespedes, Frank V.Case HBS-817006-EStrategyShowpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices.Starting at €8.20
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Augmedix
Cespedes, Frank V.; Rachlin, Alexandra N.Case HBS-817048-EEntrepreneurshipIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown th...Starting at €8.20