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Putting Sales at the Center of Strategy
Cespedes, Frank V.Article HBS-F1410A-EStudies show that only a fraction--perhaps less than 10%--of companies' strategic plans are effectively executed. One reason is that C-suite strategists, years removed from customer contact, may have an obsolete vision of the company-customer interface. The author's research reveals four steps companies can take to improve the alignment between strategy and sales.Starting at €8.20
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How Leaders Can Drive Sales
Capon, Noel; Senn, Christoph; Chung, Doug J.; Cespedes, Frank V.Article HBS-R2102B-EMarketing"When CEOs Make Sales Calls," "How to Shift from Selling Products to Selling Services," and "Selling After the Crisis."Starting at €8.20
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Old Hand or New Blood? (HBR Case Study and Commentary)
Cespedes, Frank V.; Gardner, Alston; Kerr, Steven; Kelley, Randall D.; Dixon, Andrea L.Article HBS-R0607A-ELeadership and People ManagementFusilier Technology is in disarray. Its vice-president of sales is leaving, the company's new growth strategy to sell customized business solutions has stalled, and sales have been flat for five years. Bill MacLeod, Fusilier's CEO, has to choose between two very different candidates for the top sales job: a veteran sales director who has excelled under the old order and a brash outsider who has experience selling solutions but doesn't know the in...Starting at €8.20
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Succession and Failure (HBR Case Study and Commentary)
Cespedes, Frank V.; Galford, Robert; Bonsignore, Francis N.; Buck, Michelle L.; Younger, Jon; Leppert, ThomasArticle HBS-R0406A-ELeadership and People ManagementNorman Windom, the chairman of Tiverton Media, may not know much about the world of popular music, but he does fancy himself a careful planner and a superb judge of managerial talent. That's why he's been grooming COO Sean Kinnane, a Wharton-minted numbers man, to take over an important division, Aleph Records, and one day Tiverton itself. But Derek Solomon, Aleph's 68-year-old CEO and founder, remains a creative force and a father figure to the ...Starting at €8.20