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    How Leaders Can Drive Sales

    Capon, Noel ; Senn, Christoph ; Chung, Doug J. ; Cespedes, Frank V.

    • Reference: HBS-R2102B-E

    • Number of pages: 19

    • Publication Date: Mar 1, 2021

    • Source: HBSP (USA)

    • Type of Document: Article

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    Description

    "When CEOs Make Sales Calls," "How to Shift from Selling Products to Selling Services," and "Selling After the Crisis."

    Keywords

    business-to-business marketing Crisis management Executives Sales Sales management