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Kentucky Fried Chicken in China (C)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G003-EStrategyThis case presents the start-up of operations in Beijing and discusses the difficulties Kentucky Fried Chicken (KFC) is having with its local partners. By March 1988, KFC has established its largest restaurant in the world in Beijing with sales that are booming and showing no sign of slowing down. Nevertheless, the extent of operational problems and the shortage of hard currency profits is raising concerns over whether further expansion is warran...Starting at €5.74
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Kentucky Fried Chicken in China (C) - Teaching Note
Allen Morrison; Paul W. BeamishTeaching Note IVEY-8A90G03-EStrategyTeaching note for product 9A90G003.Starting at €0.00
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Lara Castel (A), (B), (C ), (D) - Nota del Instructor
Hidalgo Pérez, Antonio; Hernández Rodríguez-Mancheño, CarmenTeaching Note IIST-FHINT-38Nota para el profesor de los casos FHI-38, FHI-39, FHI-40 y FHI-41Starting at €0.00
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Neilson International en Mejico (A) (Spanish version)
Paul W. Beamish; C. Bud Johnston; Gayle Duncan; Shari Ann WortelCase IVEY-9A95GS03StrategyEste caso examina una propuesta de asociacion (joint venture) de marketing con el objetivo de introducir la marca Neilson de barras de chocolate a los consumidores mejicanos. La subsidiaria mejicana de Pepsico Foods, ya sirviendo a 450.000 locales minoristas, ha sugerido una asociacion de marcas. Otra alternativa seria un convenio de distribucion, que posibilitaria a Neilson mantener mayor control sobre su marca al costo de una introduccion mas l...Starting at €8.20
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Lara Castel (A)
Hidalgo Pérez, Antonio; Hernández Rodríguez-Mancheño, CarmenCase IIST-FHI-38Lara Castel es una joven licenciada, con mucho empuje y buena formación que comienza su carrera profesional al acabar la carrera. El documento completo se compone de una serie de cuatro casos (A, B, C y D) que analizan los primeros años de trayectoria profesional de un perfil junior, desde el momento de su incorporación al mercado laboral. Se analizan cómo se va desarrollando la carrera profesional y los cambios de puesto de trabajo, empresa y se...Starting at €8.20
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Lara Castel (D)
Hidalgo Pérez, Antonio; Hernández Rodríguez-Mancheño, CarmenCase IIST-FHI-41Lara Castel es una joven licenciada, con mucho empuje y buena formación que comienza su carrera profesional al acabar la carrera. El documento completo se compone de una serie de cuatro casos (A, B, C y D) que analizan los primeros años de trayectoria profesional de un perfil junior, desde el momento de su incorporación al mercado laboral. Se analizan cómo se va desarrollando la carrera profesional y los cambios de puesto de trabajo, empresa y se...Starting at €5.74
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Lara Castel (B)
Hidalgo Pérez, Antonio; Hernández Rodríguez-Mancheño, CarmenCase IIST-FHI-39Lara Castel es una joven licenciada, con mucho empuje y buena formación que comienza su carrera profesional al acabar la carrera. El documento completo se compone de una serie de cuatro casos (A, B, C y D) que analizan los primeros años de trayectoria profesional de un perfil junior, desde el momento de su incorporación al mercado laboral. Se analizan cómo se va desarrollando la carrera profesional y los cambios de puesto de trabajo, empresa y se...Starting at €5.74
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Kentucky Fried Chicken in China (B)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G002-EStrategyThe VP's efforts to determine whether and how to proceed with an emerging three-way partnership in China are described. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. If he is to proceed, the VP must decide how fast he should advance the negotiations and which of three location sites in the city is most desirable. A background case Kentucky Fried Chicken in China (A) and a foll...Starting at €5.74
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Euro-Air (Revised) (Spanish version)
Paul W. BeamishCase IVEY-W28422Entrepreneurship, StrategyA North America-based representative of a major European airline has just received a letter from an unhappy customer detailing a very large number of service problems. A quick check had revealed that this premium-paying customer's complaints were all valid. A meeting is planned with the customer. Before this, the airline representative must decide (A) what to say in response, and (B) what, if any, compensation should be offered. Internally, there...Starting at €8.20
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Euro-Air (Revised)
Paul W. BeamishCase IVEY-9B15M029-EStrategyA North America-based representative of a major European airline has just received a letter from an unhappy customer detailing a very large number of service problems. A quick check had revealed that this premium-paying customer's complaints were all valid. A meeting is planned with the customer. Before this, the airline representative must decide (A) what to say in response, and (B) what, if any, compensation should be offered. Internally, there...Starting at €8.20