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Big Boss Cement Stirs Up Industry Competition in the Philippines - Teaching Note
Shweta Pandey; Sandeep Puri; Babak HayatiTeaching Note IVEY-8B18A055-EMarketingTeaching note for product 9B18A055.Starting at €0.00
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Tea Connect: Exploring New Options
Swati Soni; Sandeep Puri; Shweta Pandey; Tina JainCase IVEY-9B20A059-EEntrepreneurship, Marketing, StrategyTea Connect, a chain of five tea cafés in India, had ended 2019 with sales revenues of ₹48.1 million. The co-founder of Tea Connect had the ambitious target of opening 20 cafés and achieving sales revenues of ₹200 million by 2020. The co-founder planned the renovation of the cafés to improve the speed of service, but he also wanted to launch Tea Connect–branded consumer packaged products. Three franchising offers for stores in Jaipur, Jodhpur, an...Starting at €8.20
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Just Kitchen Taiwan: The Growth Conundrum
Shweta Pandey; Sandeep PuriCase IVEY-W32460-EDecision Analysis, MarketingIn April 2022, the founder and chief executive officer of Just Kitchen Holdings Corporation (Just Kitchen)—a Canada-based and publicly listed operator of ghost kitchens in Taiwan—was sitting with part of his team to discuss the marketing plans for the year. The company reported revenues of CA$4.6 million for the second quarter of 2022. In the second quarter 2022, total revenues increased by 127 per cent and retail order volume grew by 151 per cen...Starting at €8.20
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Nestlé Continuous Excellence. The Road to sustainable competitiveness
Garrido Martínez, Enrique; Gómez González, MamenCase IIST-PI-168-E-EService and Operations ManagementNestlé Continuous Excellence (NCE) is the most important transformation initiative Nestlé has undertaken since its foundation, more than 150 years ago. With the leadership of José López (Executive Vice-president of Operations), NCE was born with the aim to transform the company's operations. The case delves into the model and strategy José López established to successfully implement the initiative that revolutionized the way people in the organiz...Starting at €8.20
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Hero España: Desfíos para liderar el cambio
García del Pueyo, Jose Luis; Gómez González, MamenCase IIST-MI-156MarketingHero España, perteneciente al grupo suizo Hero, lleva fabricando mermeladas y confituras en Murcia, desde 1922 y es el líder de éste mercado. En 1985 entró en el segmento de alimentación infantil, pero en vez de hacerlo a través del canal de farmacias donde se concentraba la oferta de los principales fabricantes, lo hizo por el de gran consumo, lo que le otorgó una ventaja competitiva que le llevó al liderazgo, posición que mantenía en 2017. No ...Starting at €8.20
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Hero España: Desfíos para liderar el cambio. Nota del Instructor
García del Pueyo, Jose Luis; Gómez González, MamenTeaching Note IIST-MITN-156MarketingHero España, perteneciente al grupo suizo Hero, lleva fabricando mermeladas y confituras en Murcia, desde 1922 y es el líder de éste mercado. En 1985 entró en el segmento de alimentación infantil, pero en vez de hacerlo a través del canal de farmacias donde se concentraba la oferta de los principales fabricantes, lo hizo por el de gran consumo, lo que le otorgó una ventaja competitiva que le llevó al liderazgo, posición que mantenía en 2017. No o...Starting at €0.00