This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Memoranda of Understanding (MoU) and Letters of Intent (LoI) in an Entrepreneurial Context
Wakeling, Nick; Mitchell, Jordan; Prats, Mª JuliaTechnical Note EN-13-EEntrepreneurshipThe objective of this note is to provide an introduction to Memorandum of Understanding (MoUs) and Letters of Intent (LoIs). It is not intended to substitute the advice of a seasoned lawyer, but rather to guide students and entrepreneurs on the basics of such documents.Starting at €8.20
-
Apple's iPhone: Calling Europe or Europe Calling - Teaching Note
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepTeaching Note SIT-13-EKnowledge and CommunicationThis teaching note accompanies the case study: "Apple's iPhone: Calling Europe or Europe Calling?"Starting at €0.00
-
Dr. Klaus Hommels: The Midasplayer Decision
Mitchell, Jordan; Amis, David; Liechtenstein, HeinrichCase F-806-EFinanceAngel investor Dr. Klaus Hommels, had met several times with the start-up founders of Midasplayer.com in London. They discussed the possibility of investing in Midasplayer. Hommels asked himself whether it was just another of the umpteen deals he had seen in the past or whether it was something truly worth gold. The founders had offered Hommels to invest up to 1 million for the third round investment. Zacconi and Rowland's business plan called f...Starting at €8.20
-
Nestlé Continuous Excellence. The Road to sustainable competitiveness
Garrido Martínez, Enrique; Gómez González, MamenCase IIST-PI-168-E-EService and Operations ManagementNestlé Continuous Excellence (NCE) is the most important transformation initiative Nestlé has undertaken since its foundation, more than 150 years ago. With the leadership of José López (Executive Vice-president of Operations), NCE was born with the aim to transform the company's operations. The case delves into the model and strategy José López established to successfully implement the initiative that revolutionized the way people in the organiz...Starting at €8.20
-
Hero España: Desfíos para liderar el cambio
García del Pueyo, Jose Luis; Gómez González, MamenCase IIST-MI-156MarketingHero España, perteneciente al grupo suizo Hero, lleva fabricando mermeladas y confituras en Murcia, desde 1922 y es el líder de éste mercado. En 1985 entró en el segmento de alimentación infantil, pero en vez de hacerlo a través del canal de farmacias donde se concentraba la oferta de los principales fabricantes, lo hizo por el de gran consumo, lo que le otorgó una ventaja competitiva que le llevó al liderazgo, posición que mantenía en 2017. No ...Starting at €8.20
-
Hero España: Desfíos para liderar el cambio. Nota del Instructor
García del Pueyo, Jose Luis; Gómez González, MamenTeaching Note IIST-MITN-156MarketingHero España, perteneciente al grupo suizo Hero, lleva fabricando mermeladas y confituras en Murcia, desde 1922 y es el líder de éste mercado. En 1985 entró en el segmento de alimentación infantil, pero en vez de hacerlo a través del canal de farmacias donde se concentraba la oferta de los principales fabricantes, lo hizo por el de gran consumo, lo que le otorgó una ventaja competitiva que le llevó al liderazgo, posición que mantenía en 2017. No o...Starting at €0.00