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Ensuring Better Leaders and Leadership: Implementing the Five Rules of Effective Leadership
Ulrich, Dave; Smallwood, Norm; Sweetman, KateBook Chapter HBS-3929BC-EAccording to Dave Ulrich, Norm Smallwood, and Kate Sweetman, there are five rules of effective leadership that comprise a leadership code. However, in order to be useful, rules not only have to be defined, but be used and lead to action. In this chapter, the authors explore ideas about how to use all five elements of the code together to build better leadership and to be a better leader. This chapter is excerpted from "The Leadership Code: Five R...Starting at €8.20
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Nacre (B): a Steep and Risky Climb to Success: Decisions & Consequences
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-7-EEntrepreneurship, Innovation and ChangeThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Nacre: Turning a Lab Idea into a High-Growth Firm (A)" [EFC-2-E]. This case B describes the strategic decisions and actions of the CEO and how eventually, this firm - with only 12-15 employees at that time (plus a large contract manufacturer) - manages to land a US-$30 million deal with the US Marine Corp. Soon after, this company is acquired by a l...Starting at €8.20
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Rule 4: Build the Next Generation--A Cardinal Rule of Effective Leadership
Ulrich, Dave; Smallwood, Norm; Sweetman, KateBook Chapter HBS-3927BC-EToday's talent matters, but tomorrow's talent matters just as much. Leaders who invest in tomorrow's talent build for the future, create sustainability, and ensure a legacy. Human capital should be enhanced just as financial, information, and relationship capital are. To build the next generation, you must be a human capital developer--this chapter shows you how. This chapter is excerpted from "The Leadership Code: Five Rules to Lead By."Starting at €8.20
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JacobsRimell (A): Leading out of Bankruptcy: A CEO takes on the role of "bad cop" to save a failing UK software company
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-8-EEntrepreneurship, Innovation and ChangeThis FocusCase is about a young VC-backed technology company in the UK, trying to turn around from a near-death crisis. The company offered a technology related to the management of broadband access, VoIP and digital television (DTV) services to large TelCos and cable providers, but is on the verge of bankruptcy after they have unexpectedly lost two large contracts within a very short time. The VC firm is bringing in a new (first-time) CEO in ord...Starting at €8.20
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Intrapreneurship in Telefónica: Wayra, a Company Faster Than the Wind
de Ros, María del Mar; Prats, Mª JuliaCase E-162-EEntrepreneurship, Information Technologies, Innovation and ChangeWayra was founded as an independent company (100% owned by Telefónica) with the mission of detecting talent in young entrepreneurs, developing the local entrepreneurship ecosystem and, at the same time, attempting to transform corporate culture. If, up until this point, the Wayra team had sought perfection in its method of operation rather than being the exception, now that it was reporting directly to the CEO and the organization had its eyes on...Starting at €8.20
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Atam: Innovating in the Social Sector (A)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-244-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeAtam is an association of Grupo Telefónica, which was founded in 1973 with the aim of providing assistance for the disabled and elderly dependents. It was the result of an agreement between the company and its labor unions. It is a nonprofit, national organization, declared to be serving the public interest, and has 60,000 members belonging to 28 companies of the group. Atam has three major areas of action: individual financial support, direct-ca...Starting at €8.20
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Defining Leadership Code: The Five Rules of Effective Leadership
Ulrich, Dave; Smallwood, Norm; Sweetman, KateBook Chapter HBS-3921BC-EKnowledge and CommunicationEveryone agrees that leadership matters. But what makes an effective leader? The answer to this simple question is elusive, but according to Ulrich, Smallwood, and Sweetman, there is actually a leadership code comprised of five rules. If you want to be aStarting at €8.20
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Telefónica: 95 Years of Innovation
Prats, Mª Julia; Bria, Vittoria EmanuelaCase E-217-EEntrepreneurship, Innovation and ChangeIt was another hot sunny day in Madrid. Miguel Arias was sitting in his office. On the Global Entrepreneurship Director's desk was a list of questions to address during an interview that afternoon. It had been a long road to open innovation in Telefónica, characterized by the many challenges the company faced: innovation in products, the rise of new competitors in new economies; as well as by the many goals reached, especially in the last ten yea...Starting at €8.20
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Argo Interactive (B): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-5-EEntrepreneurship, Information Technologies, Innovation and ChangeThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry" [EFC-1-E]. This second part illustrates the decisions the firm took during and after their near-death crisis with regard to financing, market focus, product (re-)development, HR issues, positioning and the overall survival strategy of the firm, and the consequences this had. Dev...Starting at €8.20
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CVWarehouse (B): Breaking the Deadlock
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-18-EEntrepreneurship, Information Technologies, Innovation and ChangeThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "CVWarehouse (A): Offline- and Online-Adventures in the Recruitment Industry". This second part illustrated the decisions the entrepreneur took during crisis and how she resolved the deadlock of her companies by the current investors. The case illustrates how she is trying (and eventually succeeding) to sell one of her business in order to buy out th...Starting at €8.20