This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The Art and Science of Brand Valuation
Avery, JillCase HBS-518086-EMarketingBrand valuation, the art and science of calculating the economic value accruing to a firm from its use on an intangible brand asset, yields frustratingly inconsistent, discrepant, and therefore, controversial results. While it is widely accepted that brands are long-lived assets that can contribute significant value to firms over time, there is no consensus on how to value them. This note outlines several different methods for valuing brands and ...Starting at €8.20
-
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCase HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Starting at €8.20
-
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521097-EMarketingTeaching note for case 521070.Starting at €0.00
-
The Tate's Digital Transformation
Avery, JillCase HBS-314122-EMarketingJohn Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of thStarting at €8.20
-
The Tate's Digital Transformation (Spanish version)
Avery, JillCase HBS-319S04MarketingJohn Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's "fifth gallery," its online presence. Stack had guided the Tate through two digital strategy planning processes and his team had experienced much success in developing the Tate's fifth g...Starting at €8.20
-
Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
-
Predicting Consumer Tastes with Big Data at Gap (Spanish version)
Israeli, Ayelet; Avery, JillCase HBS-518S30MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
-
Run Experiments: Leading Adaptive Change with an Experimental Mindset
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyBook Chapter HBS-3294BC-ELeadership and People ManagementLeadership is an improvisational art. Everything you do in leading adaptive change is an experiment. Many people, however, fail to see it that way, feeling and succumbing to the enormous pressure to produce certain results from their actions. Framing everything as an experiment offers you more room to try new strategies, to ask questions, to discover what's essential, what's expendable, and what innovation can work. This chapter will help you ado...Starting at €8.20
-
Brand Storytelling
Avery, JillCase HBS-519049-EMarketingMarketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important part of managing brands in the contemporary brandscape, as today, we live in a world filled with an ever-expanding panoply of physical and virtual media spaces and places within whi...Starting at €8.20
-
The Tate's Digital Transformation, Teaching Note
Avery, JillTeaching Note HBS-517098-EMarketingTeaching note for case 314122.Starting at €0.00