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The Holland Sweetener Co. vs. NutraSweet (E) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S19StrategySupplements the (A) case.Starting at €5.74
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Rethinking Negotiation
Nalebuff, Barry; Brandenburger, AdamArticle HBS-R2106H-EStrategyFor decades, negotiators have been working out agreements by focusing on interests, not positions. But the messy problem of how to share the gains created by deals has remained unresolved--until now. The answer, argue Yale's Nalebuff and NYU's Brandenburger, lies in accurately identifying and sizing the negotiation "pie," which they define as the additional value produced by an agreement to work together. It's the value over and above the sum of ...Starting at €8.20
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Strategy Needs Creativity
Brandenburger, AdamArticle HBS-R1902C-EStrategyWhen business school students are taught strategy, they dutifully study mapping the five forces, for example, and drawing a value net, but they know that game-changing strategies come from somewhere more creative. To generate groundbreaking strategies, executives need tools explicitly designed to foster creativity. A number of such tools already exist, often in practitioner-friendly forms. They take their inspiration more from how our thought pro...Starting at €8.20
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Coral Reef Ecosystems: Valuable and Critically Threatened
Larson, Andrea; Teisberg, TylerTechnical Note DARDEN-ENT-0201-EEntrepreneurshipCoral reef ecosystems are beautiful and vibrant underwater communities inhabited by a spectacularly diverse and abundant array of organisms essential to human needs. Reefs are severely threatened worldwide - estimates are that one-fifth of coral reefs have already been lost or severely damaged, and the rest are expected to disappear before the end of this century. The intrinsic value of coral reefs is incalculable and immense, and this technical ...Starting at €8.20
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Method: Entrepreneurial Innovation, Health, Environment, and Sustainable Business Design - Teaching Note
Larson, AndreaTeaching Note DARDEN-ENT-0099TN-EEntrepreneurshipTeaching note for product ENT-0099Starting at €0.00
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The Rules of Co-opetition
Brandenburger, Adam; Nalebuff, BarryArticle HBS-R2101C-EStrategy"Co-opetition"--cooperating with a competitor to achieve a common goal or get ahead--has been gaining traction for three decades. Yet many companies are uncomfortable with the concept and bypass the promising opportunities it presents. In this article twoStarting at €8.20
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B Corporation: A New Sustainable Business Model
Meier, Mark; Larson, AndreaTechnical Note DARDEN-ENT-0155-EEntrepreneurshipThis note provides background on a new certification process for B Corporations that enables companies to assess, compare, and protect the sustainability practices they integrate into corporate strategy. B Corporation status explicitly acknowledges stakeholder strategies and helps companies preserve triple bottom line accountability when and if they are sold/acquired.Starting at €8.20
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Sustainability and Innovation: Frameworks, Concepts, and Tools for Product and Strategy Redesign
Larson, AndreaTechnical Note DARDEN-ENT-0138-EEntrepreneurshipThis technical note introduces the concepts and terms entrepreneurial innovators use in addressing sustainability. It explores the evolution of such terms as sustainable development, environmental justice, earth systems engineering, sustainable science, the Natural Step framework, industrial ecology, and biomimicry. It also explores how paradigms are created and replaced.Starting at €8.20
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Shaw Industries: EcoWorx and Cradle-to-Cradle Innovation in Carpet Tile
Larson, Andrea; York, JeffCase DARDEN-ENT-0095-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase documents the technology and systems innovations behind Shaw's successful introduction of closed loop recyclable carpet tiles (EcoWorx), a disruptive innovation in the flooring industry.Starting at €8.20
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Frito-Lay North America: The Making of a Net Zero Snack Chip (TN)
Larson, AndreaTeaching Note DARDEN-ENT-0112TN-EEntrepreneurshipTeaching note for product ENT-0112Starting at €0.00