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The Rules of Co-opetition

Reference: HBS-R2101C-E
Number of pages: 11
Publication Date: Jan 1, 2021
Source: HBSP (USA)
Type of Document: Article

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Description

"Co-opetition"--cooperating with a competitor to achieve a common goal or get ahead--has been gaining traction for three decades. Yet many companies are uncomfortable with the concept and bypass the promising opportunities it presents. In this article two

Keywords

Competition Competition-reducing strategies Competitive forces Competitive Strategy Competitors Coopetition Joint ventures Negotiation Negotiation analysis Risk assessment Risk management Strategic alliances Strategy