This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Cray Research, Inc. (Spanish Version)
Aguilar, Francis J.; Brainard, Caroline E.Case HBS-306S14Knowledge and CommunicationCray Research se enfrenta a varios problemas de gestión, como resultado de un crecimiento rápido y la necesidad de un crecimiento continuo. Temas a tratar incluyen: 1) si Cray debe ser un marketing o una compañía de tecnología; 2) la competencia nueva y poderosa; 3) productos para ofrecer como Cray se mueve fuera de su segmento de mercado inicial; 4) dolores de crecimiento (es decir, la cultura corporativa, comunicaciones, etc.) y 5) ¿hay "vida d...Starting at €8.20
-
Nota de introducción a DAAG Europe
Aguilar, Francis J.; Svensk, Robert E.Case HBS-306S33Knowledge and CommunicationComplementa el caso.Starting at €8.20
-
DAAG Europe (A) (Spanish Version)
Aguilar, Francis J.; Svensk, Robert E.Case HBS-311S01Knowledge and CommunicationEmpresa debe decidir si subir los precios y restringir el crédito del consumidor a la luz de su estrategia para la producción de racionalizar, introducir una nueva línea de ascensores modelo y aumentar su cuota de mercado. Puntos hasta las interrelaciones de las diferentes áreas funcionales dentro de una estrategia corporativa y en cierta medida el período de tiempo asociado con el cambio estratégico.Starting at €8.20
-
General Electric, 1984 (Spanish Version)
Aguilar, Francis J.; Hamermesh, Richard G.; Brainard, Caroline E.Case HBS-302S36Knowledge and CommunicationDescribe los primeros cuatro años de permanencia de Jack Welch como CEO de las ofertas de General Electric Co. con las formas Welch ha tratado de actividades de estrategia y planificación del cambio de GE y sus intentos de hacer la empresa más empresarial.Starting at €8.20
-
Johnson & Johnson (A) (Spanish version)
Aguilar, Francis J.; Bhambri, ArvindCase HBS-307S16StrategyDescribes the Johnson & Johnson culture and the corporate systems, structures, and procedures which reflect and promote it. The principal teaching objectives are to gain an understanding of the impact a strong culture can have on strategic decisions and to consider how such cultures might be managed. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of...Starting at €8.20
-
Beauregard Textile Co. (Spanish version)
Aguilar, Francis J.Case HBS-113S01StrategyThe sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information on manufacturing costs and on the pricing behavior of Beauregard and its only competitor are available for analysis. The case provides an opportunity to practice contribution analysis, considering fixed and variable costs as reported in a typical cost report. Also tests the students' abili...Starting at €8.20
-
General Electric: Strategic Position--1981 (Spanish version)
Aguilar, Francis J.; Hamermesh, Richard G.Case HBS-320S05Describes the introduction and evolution of General Electric's strategic planning system from the 1960s to Jack Welch's tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use or alter the system to meet the challenge of growth. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should con...Starting at €8.20