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Smaart Home Furniture Adding Value by Adding Services - Teaching Note
Vidya Suresh; M SelvalakshmiTeaching Note IVEY-8B19M090-EStrategyTeaching note for product 9B19M090.Starting at €0.00
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Smaart Home Furniture: Adding Value by Adding Services
Vidya Suresh; M SelvalakshmiCase IVEY-9B19M090-EEntrepreneurship, StrategyIn 2016, the founder and managing director of Smaart Home Furniture, a furniture manufacturer in southern India, faced a dilemma. Although the business remained profitable, it was facing stiff competition from local players, branded and non-branded playerStarting at €8.20
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Mrs. Fields, Inc.--1988-92 (Spanish Version)
Applegate, Lynda M.; Pearlson, KeriCase HBS-116S09Information TechnologiesContinúa la historia de Mrs. Fields Cookies. Explora los nuevos retos que la compañía enfrentó la gestión de su crecimiento y su expansión geográfica de los productos y de los mercados a través de tiendas de combinación. Detalla la decisión de Debbi y Randy campos para delegar la responsabilidad de gestión.Starting at €8.20
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National Instruments
Applegate, Lynda M.; Pearlson, Keri; Kindred, NatalieCase HBS-813001-EStrategyThis case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms that simplify development of its customers measurement and control systems. Its customers, ranging from individuals (professors and their students) to large corporations, consist p...Starting at €8.20
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Mrs. Fields, Inc. - 1993
Applegate, Lynda M.; Pearlson, Keri; Purchia, Randi WadeCase HBS-110S12Information TechnologiesUna recopilación de prensa señala que detalle los cambios en el control y la gestión iniciada por la compañía.Starting at €8.20
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Hope Medicals: A Retail Pharmacy Treading between Brick and Click - Teaching Note
Zhichuan (Frank) Li; Choudhary Wajahat Naeem Azmi; M Selvalakshmi; P MUTHARASI; Janey ZhangTeaching Note IVEY-W34714-EAccounting and Control, FinanceTeaching note for product W34713.Starting at €0.00
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Hope Medicals: A Retail Pharmacy Treading between Brick and Click
Choudhary Wajahat Naeem Azmi; Zhichuan (Frank) Li; M Selvalakshmi; P MUTHARASI; Janey ZhangCase IVEY-W34713-EAccounting and Control, FinanceHope Medicals owner, Shiva Aruguman, was considering entering the online pharmacy market. Hope Medicals was a local pharmacy in Madurai, India’s Tamil Nadu state, and Aruguman was at a strategic crossroads—he had to decide whether to expand into the online pharmacy market. With the challenges (financial and non-financial) of integrating the “brick” and “click” modes of his pharmacy business, Aruguman had to conduct an analysis based on capital bu...Starting at €8.20