This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Emerging Business Opportunities at IBM (B) (Spanish version)
Garvin, David A.; Levesque, Lynne C.Case HBS-304S20StrategySupplements the (A) case.Starting at €5.74
-
American Airlines' Value Pricing (A) (Spanish version)
Silk, Alvin J.; Michael, Steven C.Case HBS-504S16MarketingWould American's bold initiative work?Starting at €8.20
-
Strategic Planning at United Parcel Service (Spanish version)
Garvin, David A.; Levesque, Lynne C.Case HBS-311S13Strategythe development of the company charter, strategic planning, strategic decision making, and strategy implementation. Also discusses the roles of the various players in the process, focusing especially on the CEO and corporate strategy staff.Starting at €8.20
-
Pervasive Computing (Spanish version)
Garvin, David A.; Levesque, Lynne C.Case HBS-304S21StrategySupplements the (A) case.Starting at €8.20
-
American Airlines: valor por dinero (B)
Silk, Alvin J.; Michael, Steven C.Case HBS-507S12MarketingComplementa el caso (A).Starting at €5.74
-
Executive Decision Making at General Motors (Spanish version)
Garvin, David A.; Levesque, Lynne C.Case HBS-313S03StrategyDescribes the evolution of General Motors' strategy, organizational structure, and management processes from its founding to the present day. Focuses on the role of GM's management committee--the senior-decision-making body at the company, now called the Automotive Strategy Board (ASB)--and how it operates under Rick Wagoner, its current CEO. In October 2004, Wagoner and the ASB are wrestling with recent changes in GM's planning and budgeting pro...Starting at €8.20
-
General Electric Plastics: Organización de la Función Comercial
Rangan, V. Kasturi; Michael, Steven C.Case HBS-505S18MarketingDescribe el rápido crecimiento de General Electric Plastics de durante la última década a un (ventas) compañía de $ 5 mil millones. Se describen las transiciones de organización de acompañamiento. La tarea es diseñar una organización de marketing para la próxima década debido a los cambios de mercado previstos.Starting at €8.20
-
Emerging Business Opportunities at IBM (A) (Spanish version)
Garvin, David A.; Levesque, Lynne C.Case HBS-304S19StrategyBy June 2003, IBM had made significant progress in changing the way it managed new, emerging businesses. Describes the development of a separate management program at IBM designed to identify, fund, and shepherd new businesses through growth. Traces the history of the program, its evolution, and the current challenges senior management faces in scaling up the program.Starting at €8.20
-
La empresa multiunitaria
Garvin, David A.; Levesque, Lynne C.Article HBS-R0806GService and Operations ManagementUna empresa de múltiples unidades es una organización geográficamente dispersa construido a partir de unidades estándar (tiendas, restaurantes, o ramas) que se agrupan por agrupaciones geográficas más grandes (distritos, regiones y divisiones). Aunque esta estructura organizativa se ha convertido en la norma en varias industrias, ha recibido poca atención por parte de académicos y consultores. Garvin y Levesque se dispuso a llenar ese vacío en el...Starting at €8.20
-
The Multiunit Enterprise
Garvin, David A.; Levesque, Lynne C.Article HBS-R0806G-EService and Operations ManagementA multiunit enterprise is a geographically dispersed organization built from standard units (stores, restaurants, or branches) that are aggregated into larger geographic groupings (districts, regions, and divisions). Although this organizational structure has become the norm in several industries, it has received little attention from academics and consultants. Garvin and Levesque set out to fill that gap in management thinking with their researc...Starting at €8.20