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Jets4future and the Sale of Private Jets
Segarra, José Antonio; Valentí, Albert; Sanmartí, FrancCase M-1305-EMarketing, StrategyThe case centers on a European distributor of private jets. It explains the specificities and particular problems involved in marketing high-value industrial products: long sales cycle, complex decision-making unit, and significant investment on the part of the customer for the purchase. It discusses the process of customer acquisition and different marketing investments. It also describes three specific situations involving customers in which de...Starting at €8.20
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Jets4future and the Sale of Private Jets (Portuguese Version, Brazil)
Segarra, José Antonio; Valentí, Albert; Sanmartí, FrancCase M-1305-PBMarketing, StrategyThe case centers on a European distributor of private jets. It explains the specificities and particular problems involved in marketing high-value industrial products: long sales cycle, complex decision-making unit, and significant investment on the part of the customer for the purchase. It discusses the process of customer acquisition and different marketing investments. It also describes three specific situations involving customers in which de...Starting at €8.20
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Jets4future y la venta de jets privados
Segarra, José Antonio; Valentí, Albert; Sanmartí, FrancCase M-1305Marketing, StrategyEl caso se centra en un distribuidor europeo de jets privados. Se exponen las particularidades y problemáticas específicas de la comercialización de productos industriales de alto valor: ciclo de venta largo, unidad de decisión compleja e inversión significativa por parte del cliente para realizar la compra. Se discute el proceso de captación de clientes y las diferentes inversiones de marketing. También se describen tres decisiones concretas sob...Starting at €8.20
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Doer's Profiles, Teaching Note
Stevenson, Howard H.; Spence, Shirley M.Teaching Note HBS-808140-EEntrepreneurshipTeaching Note for [808083], [802136], [808040], and [802137].Starting at €0.00
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Avalon, Course Overview for Instructor (General Version)
Stevenson, Howard H.; Spence, Shirley M.Teaching Note HBS-809005-EEntrepreneurshipInstructor's guide - not available for classroom use.Starting at €0.00
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Orchid Partners: Case Epilogue
Stevenson, Howard H.; Spence, Shirley M.Case HBS-809001-EEntrepreneurshipDescribes the real-life outcome of the case Orchid Partners: A Venture Capital Start-Up (9-804-138).Starting at €8.20
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Orchid Partners: A Venture Capital Start-up, Teaching Note
Stevenson, Howard H.; Spence, Shirley M.Teaching Note HBS-809002-EEntrepreneurshipTeaching Note for [804138].Starting at €0.00
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R&R, Teaching Note
Stevenson, Howard H.; Spence, Shirley M.Teaching Note HBS-914409-EEntrepreneurshipThis a revised teaching note for R&R case(9-386-019).Starting at €0.00
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Identifying and Exploiting the Right Entrepreneurial Opportunity...For You
Stevenson, Howard H.; Spence, Shirley M.Case HBS-808043-EEntrepreneurshipThis note provides an analytical framework for assessing potential opportunities in the context of an entrepreneur's life. The framework has two parts -- a business analysis and a personal analysis -- each comprised of a set of yes/no questions for critical assessment criteria. The note also offers perspectives on entrepreneurship, observations about combining an entrepreneurial career with your personal life, and comments about the pursuit of op...Starting at €8.20
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The Devil Wears Prada (General Version), Course Overview--Instructors
Stevenson, Howard H.; Spence, Shirley M.Teaching Note HBS-809007-EInstructor's guide - not available for classroom use.Starting at €0.00