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La conducta del consumidor, ejercicio (F)
Deighton, John; Fournier, SusanCase HBS-503S24MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un / producto o un servicio de alta implicación del ego-expresiva en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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Relating to Peapod, Teaching Note
Avery, Jill; Fournier, SusanTeaching Note HBS-316175-EMarketingTeaching note for case 314142.Starting at €0.00
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Nombrando al Edsel (Condensado)
Fournier, Susan; Wojnicki, AndreaCase HBS-503S67MarketingRevela la interesante e inusual historia detrás de la selección de Ford de "Edsel" como el nuevo nombre de marca para su nefasto 1957 lanzamiento de nuevos productos. Cabe destacar que tal vez las más extensas, creativas y cargadas políticamente historias de nombres de la historia. Aunque ambos enfoques no tradicionales para la generación de nombres (es decir, la correspondencia con un poeta popular de la época) y las herramientas de investigació...Starting at €8.20
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Martha Stewart Living Omnimedia (A) (Spanish Version)
Fournier, Susan; Winig, Laura; Herman, Kerry; Wojnicki, AndreaCase HBS-504S35MarketingMartha Stewart Living Omnimedia (MSLO), una empresa de contenidos y los medios de comunicación de marca e integrado dedicado a "elevar el papel del ama de casa", se hizo pública el 19 de octubre de 1999, la creación de una empresa con un valor de mercado de $ 1,73 mil millones y una participación de Stewart vale $ 1,2 mil millones. Aretha Jackson, presidente de una firma de inversión privada, el mosto de aconsejar a un cliente sobre la convenienc...Starting at €8.20
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Trichromatic West Inc.
Colette Southam; Amin Lalani; Dylan Haggart; Michael White; Sherif GuirgisCase IVEY-9B09N020-EFinanceThe founder of Trichromatic West Inc. (TCW) has decided that he would like to explore the possibility of selling the business he has spent the last 20 years building. The founder has asked a group of students from the Richard Ivey School of Business to help establish a benchmark valuation for TCW against which future offers can be evaluated. In addition, the founder is interested in the team's recommendation for positioning TCW for a potential sa...Starting at €8.20
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Alex Sharpe's Portfolio
Colette SouthamCase IVEY-9B08N020-EFinanceAlex Sharpe's Portfolio provides an introduction to the Capital Asset Pricing Model (CAPM), portfolio diversification and risk management. Sharpe currently holds the Vanguard 500 Index Fund, but is considering a more active management strategy. Students must assess the risk of the two stocks she is considering adding to her portfolio. Students are provided with monthly stock returns and must calculate the standard deviations of the individual sto...Starting at €8.20
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Goodwin Wealth Management: An Acquisition Opportunity
Colette Southam; Lisa ConwayCase IVEY-9B08N029-EFinanceOn November 30, 2007, the chief executive officer (CEO) of Goodwin Wealth Management (Goodwin), decided to hire a consultant to make an assessment of his current situation. Recently, several firms had expressed interest in acquiring Goodwin. The CEO knew he would have to decide whether to consider these offers or not very soon in order to avoid a hostile bidding situation. If the CEO did decide to consider an acquisition, he would have to act qui...Starting at €8.20
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Karatu Coffee Company in Tanzania: What Strategy Next - Teaching Note
Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. BeamishTeaching Note IVEY-8B20M039-EStrategyTeaching note for product 9B20M039.Starting at €0.00
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Bluntly Media: A Private Company Valuation - Teaching Note
Colette Southam; Annabel YeeTeaching Note IVEY-8B14N038-EEntrepreneurship, FinanceTeaching note for product 9B14N038.Starting at €0.00