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Supplementary Case

La conducta del consumidor, ejercicio (E)

By Deighton, John / Fournier, Susan

Marketing

Los estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).

Collection: HBSP (USA)

Ref: HBS-503S23

Format: PDF

Number of pages: 2

Publication Date: Aug 25, 1995

Language: Spanish

Review date: Jan 29, 1997

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La conducta del consumidor, ejercicio (E)

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La conducta del consumidor, ejercicio (E)

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La conducta del consumidor, ejercicio (E)

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