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How Concepts Affect Consumption
Ariely, Dan; Norton, Michael I.Article HBS-F0906A-EMarketingDuke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively.Starting at €8.20
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Páginas amarillas (A)
Agell, Pere; Segarra, José AntonioCase M-816-EMarketingAfter very negative results in its first sales campaign, the commercial management of Cetesa, the Yellow Pages' trading company, decides to undertake some quantitative commercial research into image and use. When the results appear, a number of doubts arise regarding the reliability of the research, and its immediate usefulness.Starting at €8.20
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How Concepts Affect Consumption (Spanish version)
Ariely, Dan; Norton, Michael I.Article HBS-F0906AMarketingDuke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively.Starting at €8.20
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Ejercicios de estadística: Distribuciones
Agell, Pere; Bastons, M.Exercise ADE-6Decision Analysis, EconomicsCálculo media, varianza e intervalos de probabilidad de distintas distribuciones.Starting at €8.20
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasTeaching Note HBS-512106-EMarketingTeaching Note for 511057.Starting at €0.00
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El País
Agell, Pere; Segarra, José AntonioCase M-815MarketingEn 1981 y después de un éxito sin precedentes que había llevado al periódico El País al liderazgo en número de ejemplares editados, la dirección se planteaba el desembarco en Barcelona. De hecho, la difusión de El País en Cataluña estaba a niveles marginales en relación al potencial ya demostrado en el resto de España. Como paso previo a la decisión, se encargó una investigación de hábitos de utilización e imagen en el mercado de prensa diaria en...Starting at €8.20
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What's the Deal with LivingSocial
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCase HBS-512065-EMarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Starting at €8.20
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