This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Nasty Gals Do It Better
Collis, David J.; Chang, Diane; Shaffer, Matthew; Hartman, AshleyCase HBS-715412-EStrategyIn 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers - typically the slightly edgy 18-24 year old. The company had grown since that time into a multi-category retailer, expanding into third party clothing, accessories and its own private label. Its explosive growth was one of ...Starting at €8.20
-
Hewlett Packard: Designjet Online 2003
Parés Canalias, Francisco; Cabré, Carles; Renart, Lluís G.Case M-1175-EInformation Technologies, MarketingIn January 1998, after a series of dilemmas and doubts, the Inkjet Commercial Division (ICD) set up Designjet Online, a relational marketing program, whose main axis was an information and support website for the existing owners of HP large-format printers worldwide. After more than five years of effort, the results achieved have been qualified as brilliant. Nevertheless, there have been a range of problems which have worried those in charge of t...Starting at €8.20
-
EnClean: relato de Malcolm Waddell (A)
Collis, David J.; Johnson, ElizabethCase HBS-706S17StrategyEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Describe, en palabras de su cofundador, la historia de EnClean, una compañía de servicios ambientales industrial y, desde sus orígenes en el año 1984. La empresa creció rápidamente y diversificado en n...Starting at €8.20
-
The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire? An Update
Alcacer, Juan; Collis, David J.; Furey, MaryCase HBS-709489-EStrategyThis four-page update to the case, "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios.Starting at €8.20
-
Flamagás, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-689MarketingFlamagás, S.A. es una empresa creada en 1959, dedicada a la fabricación y venta de encendedores. El caso describe la evolución de la empresa, con especial énfasis en el desarrollo de sus exportaciones. Se describe el hundimiento del mercado mundial de encendedores de tipo medio (calidad y precio), y las dificultades que ello causó a la empresa. Se describe el fuerte proceso de reestructuración llevado a cabo en 1982, 1983 y 1984. Finalmente, como...Starting at €8.20
-
Marieta Textil, S.A.
Gil, P.; Nueno, José Luis; Parés Canalias, Francisco; Renart, Lluís G.Case M-715MarketingMarieta Textil es una pequeña empresa dedicada a la "edición de telas". El proceso de negocio consiste en adquirir los diseños originales a famosos artistas vanguardistas, para hacerlos estampar sobre tela por parte de terceros. La empresa vende estos estampados a tiendas de decoración. Tras cierto éxito en España, desean exportar, pero no consiguen tener un volumen de ventas en el extranjero que tenga un mínimo de importancia y continuidad. Cont...Starting at €8.20
-
Hewlett-Packard: Designjet Online 1997
Parés Canalias, Francisco; Renart, Lluís G.; Segarra, José AntonioCase M-1084MarketingA finales de 1997, y tras llevar a cabo una serie de trabajos y estudios previos, el director de marketing de la Hewlett-Packard Barcelona Division (HP-BCD) se plantea si deben o no poner en marcha una nueva página web en internet, con el propósito de establecer un medio de comunicación directo e interactivo con los usuarios finales de las impresoras de gran formato, situados en cualquier pais del mundo. El caso plantea una serie de dilemas, tant...Starting at €8.20
-
Reawakening the Magic: Bob Iger and the Walt Disney Company
Collis, David J.; Hartman, AshleyCase HBS-717483-EStrategyMickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the Fall of 2005, pausing to snap selfies with enthusiastic children in their Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company proudly watched the parade go by, but concerned for the future of the global corporation, he turned to colleagues and asked, "How many characters in this parade were created by Disn...Starting at €8.20
-
SoulCycle
Collis, David J.; Van Den Steen, Eric; Hartman, AshleyCase HBS-717454-EStrategyCo-founders Julie Rice and Elizabeth Cutler have grown SoulCycle from a business idea in 2006 to a major presence among urban boutique fitness studios in 2015. In March 2015, fitness company Equinox approaches them with an offer to buy them out. Evaluating the offer requires an assessment of market or industry attractiveness and of SoulCycle's (potential) competitive advantage.Starting at €8.20
-
Matutano Vending
López-Barrena L.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1015-EMarketingStarting at €8.20