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Aeropuerto Berlin Brandenburg International
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142Innovation and Change, Service and Operations Management, StrategyJusto después de la reunificación alemana de 1990, se prepararon planes para crear un nuevo único aeropuerto para concentrar todo el tráfico de la nueva capital Berlín. 25 años más tarde, el aeropuerto internacional Berlín Brandenburgo (BER) aún no estaba operativo. El proyecto acumulaba errores y había presenciado ya cuatro retrasos, debidos principalmente al sistema de detección de incendios. A finales de diciembre de 2014, el consejo superviso...Starting at €8.20
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Nasty Gals Do It Better
Collis, David J.; Chang, Diane; Shaffer, Matthew; Hartman, AshleyCase HBS-715412-EStrategyIn 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers - typically the slightly edgy 18-24 year old. The company had grown since that time into a multi-category retailer, expanding into third party clothing, accessories and its own private label. Its explosive growth was one of ...Starting at €8.20
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Strategy in the Twenty-First Century Pharmaceutical Industry: Merck & Co. and Pfizer Inc. Teaching Note
Collis, David J.Teaching Note HBS-713450-EStrategyTeaching Note for 707509Starting at €0.00
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Reawakening the Magic: Bob Iger and the Walt Disney Company, Teaching Note
Collis, David J.Teaching Note HBS-720450-EStrategyTeaching note for case 717483. Examines how Bob Iger reawakened the Disney "magic" to create shareholder value during his fifteen year tenure. Pursuing a strategy of "multiplatform franchise management" he acquired key franchises - Pixar, Marvel, Lucas Film; rejuvenated the creative culture; embraced technology; and further globalised the company in pursuit of delivering great branded content worldwide. In 2018 Iger has to decide whether to forw...Starting at €0.00
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edX: Strategies for Higher Education
Collis, David J.; Shaffer, Matthew; Hartman, AshleyCase HBS-715413-EStrategyIn May 2012, Harvard University and the Massachusetts Institute of Technology (MIT) founded edX, a new non-profit joint venture that would provide a platform for massive open online courses (MOOCs). edX did not produce original courses or instructional content-it made a web platform through which Harvard and MIT, and subsequently dozens more "partner" universities, could offer their lecture courses as MOOCs. While the future role of MOOCs in hi...Starting at €8.20
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El juego de la cerveza: Simulación de la cadena de suministro - Simulación
Martínez de Albéniz, VictorSimulation PW-2Service and Operations ManagementDuración: 30-45 min
Modos de juego: Síncrono por equipos, asíncrono individual con bots
El juego de la cerveza, una legendaria simulación de la cadena de suministro de los años sesenta, se ha renovado y codesarrollado con IESE Business School para convertirse en una experiencia multijugador participativa en tipo real. Esta simulación interactiva es perfecta para graduados y programas de formación para directivos y tiene el objetivo de ens... -
Newell Co.: Acquisition Strategy (Spanish Version)
Collis, David J.; Johnson, ElizabethCase HBS-718S17StrategyNewell es un fabricante de $ 1,5 mil millones y distribuidora de productos caseros y hardware de baja tecnología, orientados a servir a los compradores de volumen. En 1992, Newell está considerando dos enfoques para ampliar su línea de productos actual con las adquisiciones de Sanford Corporation, un fabricante de $ 140 millones y comercializadora de artículos de escritura y artículos de oficina, y Levolor, un fabricante de $ 180 millones de los ...Starting at €8.20
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Improving Last-Mile Productivity at Paack
Markakis, Mihalis G.; Martínez de Albéniz, VictorCase OIT-17-EInformation Technologies, Service and Operations ManagementLast-mile delivery is by far the most operationally complex and costly part of logistics. Nevertheless, it has become a critical function of e-commerce in the last 20 years, particularly during the COVID-19 pandemic. A multitude of actors operate in the last-mile delivery space: first-party logistics companies, such as Amazon; third-party logistics companies, such as DHL; and fourth-party logistics (4PL) companies, many of them gig economy-based,...Starting at €8.20
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EnClean: relato de Malcolm Waddell (A)
Collis, David J.; Johnson, ElizabethCase HBS-706S17StrategyEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Describe, en palabras de su cofundador, la historia de EnClean, una compañía de servicios ambientales industrial y, desde sus orígenes en el año 1984. La empresa creció rápidamente y diversificado en n...Starting at €8.20
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The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire? An Update
Alcacer, Juan; Collis, David J.; Furey, MaryCase HBS-709489-EStrategyThis four-page update to the case, "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios.Starting at €8.20