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Basmati House Supermart: Competing with the E-retail Channel
Jaydeep MukherjeeCase IVEY-9B20A068-EEntrepreneurship, Marketing, StrategyIn January 2020, the proprietor of Basmati House Supermart (BHS), a large grocery retail outlet in India, terminated a partner retailer contract with Springers, an online retail platform. The proprietor had an ancestral property, located in a high-footfalStarting at €8.20
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Basmati House Supermart: Co-Operative Competition with an E-Retail Channel
Jaydeep MukherjeeCase IVEY-9B20A035-EEntrepreneurship, Marketing, StrategyIn July 2019, the owner of Basmati House Supermart (BHS), a grocery store, entered into a six-month agreement to become a partner outlet of a large online grocery retailer in India. During the first two months, BHS acquired many new customers and also increased its customers’ monthly purchase. However, the steep discounts and promotions used to attract customers to the business drove down the margins, while the customer churn rate increased. The ...Starting at €8.20
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Basmati House Supermart: Competing with the E-retail Channel - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A068-EMarketingTeaching note for product 9B20A068.Starting at €0.00
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Basmati House Supermart: Co-Operative Competition with an E-Retail Channel - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A035-EMarketingTeaching note for product 9B20A035.Starting at €0.00
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Jabong.com: Balancing the Demands of Customers and Suppliers
Jaydeep Mukherjee; Punit BhardwajCase IVEY-9B16A028-EMarketing, StrategyJade eServices Pvt. Limited (Jabong), an e-retailer of fashion products in India, regularly had to balance conflicting expectations from its supplier brands and consumers. The discounts that e-retailers had to offer to consumers to generate sufficient sales resulted in brand dilution, which compelled these brands to avoid the online channel. After allowing large discounts on Jabong’s website for two years, Puma, a major international sports shoe ...Starting at €8.20
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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
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Mantra Ayurveda: Scaling Direct-To-Consumer Marketing
Aditi Saini; Jaydeep MukherjeeCase IVEY-W25497-EMarketing, StrategyMantra Ayurveda (Mantra), established in India in 2020, manufactured and marketed luxury Ayurvedic skin care and hair care products. The brand’s equity in the Indian market was low, its performance marketing efforts were not leading to expected revenue gains, and the revenue from direct-to-consumer (DTC) initiatives had experienced a negligible uptick in financial year (FY) 2020–21. In April 2021, the chief executive officer would have to convinc...Starting at €8.20
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Tecnologías interactivas y estrategias de marketing relacional
Moon, YoungmeCase HBS-507S14MarketingDescribe el papel de las tecnologías interactivas en el desarrollo de estrategias de marketing relacional.Starting at €8.20
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Onsale, Inc. (Spanish Version)
Moon, YoungmeCase HBS-508S01MarketingLos eventos ha sido pionero en el comercio electrónico, ofreciendo un exceso de bienes y renovados utilizando un formato de subasta en línea. La compañía ahora está planeando convertirse en un jugador en el mundo altamente competitivo de la primera ejecución mercancía equipo también. Sin embargo, a diferencia de otros distribuidores informáticos cuyos modelos de negocio se basan en los márgenes brutos, el nuevo modelo Onsale se basa en la idea de...Starting at €8.20
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La tecnología de red y la función de los intermediarios
Moon, YoungmeCase HBS-505S10MarketingDescribe algunas de las formas de tecnología de red está cambiando el papel de los intermediarios en el mercado.Starting at €8.20