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Whole of Enterprise: An Atomic E-Business Model
Weill, Peter; Vitale, Michael R.Book Chapter HBS-4949BC-EInformation TechnologiesThe use of multiple business models across an organization can create confusion among customers, who may be required to navigate not just different computer systems, but also different ways of doing business. This chapter describes the benefits of adopting an integrated whole-of-enterprise e-business model. This chapter is excerpted from "Place to Space: Migrating to eBusiness Models."Starting at €8.20
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Mate1.com: Digital Dating Dilemma
Derrick Neufeld; Charles Wasserman; Dharsana Vijayaratnam; Thomas Yuk; Sharon Bir; Deb ElkinkCase IVEY-9B17E015-EEntrepreneurship, Information TechnologiesIn 2017, a successful online dating company, Mate1.com, based in Montreal, was pursuing a two-year goal of increasing revenue by 50 per cent and net operating margin by 15 per cent. However, its ambitions were being hampered by unavoidably high advertising costs, an inadequate reporting system, and a maturing industry life cycle. Should the firm explore new business models and consider acquiring a competitor—or was it time to divest and sell the ...Starting at €8.20
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Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup
Derrick Neufeld; Ning Su; Ken Mark; Vy Hoang; Michael LaPalme; Angela VavitsasCase IVEY-9B19E003-EEntrepreneurship, Information Technologies, StrategyIn 2016, Toronto entrepreneur Andy Hoang was working to launch a new business, Aviron Interactive Inc., a developer and marketer of interactive rowing machines that would use gamification to allow users to work out with others through a virtual connection and an innovative, remotely-activated resistance adjustor. Hoang wanted to create the new business by wrapping an outsourced services model around a central core that included the key business i...Starting at €8.20
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Allocating Decision Rights & Accountability: Elements of Effective IT Governance
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3595BC-EService and Operations ManagementEvery firm, at some level, needs a digitized platform, or integrated set of electronic business processes, to operate effectively. The only way to deliver a digitized platform--and superior business value from IT--is to design IT decision rights and accountabilities so that daily decisions about IT support the firm's strategic goals. In this chapter, the authors explain the importance of transparency in IT governance and describe how a firm's gov...Starting at €8.20
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Leading an IT-Savvy Firm: The Critical Role of Senior Management in Making IT a Strategic Asset
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3597BC-EService and Operations ManagementBeing IT savvy places your company in a position to take advantage of future business opportunities. To maintain the upper hand, all senior managers must make it a constant priority to ensure their digitized platform is being exploited successfully. But how IT savvy is your firm? In this chapter, Weil and Ross first ask you to assess your firm's IT savvy. They then summarize key IT leadership roles within the organization and provide information ...Starting at €8.20
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Furniture Bank: Entrepreneurial Growth in the Social Sector
Derrick Neufeld; Yasser RahrovaniCase IVEY-9B16E040-EEntrepreneurship, Information TechnologiesIn 2015, the executive director of Furniture Bank had successfully managed the Toronto social-service agency by turning a $300,000 net loss two years prior into a $100,000 net income. He had employed a variety of strategies and information technologies to integrate and rationalize business processes that resulted in significant productivity and performance improvements. However, Furniture Bank, which collected unneeded furnishings from donors and...Starting at €8.20
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WestJet: A New Social Media Strategy
Derrick Neufeld; Faizal Jiwani; Sarah Hardy; Peter TongCase IVEY-9B16E019-EInformation TechnologiesIn October 2015, WestJet, Canada’s second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited about the prospects of continuing to grow their customer base and reach even more guests through social media. WestJet had developed a highly successful approach to managing social media, and now the two executives were faced with two new possible soc...Starting at €8.20
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Calgary Drop-In Centre: Donor Information System
Derrick Neufeld; Deb Elkink; Michelle Woo; Dennis Dupuis; Dan HausermannCase IVEY-9B17E003-EInformation TechnologiesIn the spring of 2016, the director of finance and administration for the Calgary Drop-In & Rehab Centre was frustrated with the organization’s legacy donor and volunteer information system. The technology platform was outdated, data integrity was out of control, costs were spiralling, and most importantly, required information was not available on demand. The director was concerned that these issues with the organization’s information systems wo...Starting at €8.20
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CAA Roadside APP
Derrick NeufeldCase IVEY-9B10E022-EInformation TechnologiesThis case describes a real scenario in which an elderly couple's vehicle is stranded in a remote location, causing emergency services to be dispatched at significant effort and cost, whereas an inexpensive tow truck dispatch would have completely resolved the problem. To prevent these kinds of false alarm situations, the Canadian Automobile Association (CAA) has developed a free iPhone application called CAA Roadside, which takes advantage of loc...Starting at €8.20
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HTT Supercar
Derrick Neufeld; Liliana Lopez JimenezCase IVEY-9B12E001-EEntrepreneurship, Information TechnologiesThe case focuses on HTT, a small Canadian automotive manufacturer working in the highly specialized niche of supercars. HTT was only three months away from finishing the design stage of its vehicle, the Pléthore, and had to make decisions regarding the production stage. Among them, the company needed to decide how it would support its value chain processes with information technology (IT). However, a detailed set of requirements for an IT system ...Starting at €8.20