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Sales Force Integration at FedEx Series (A-E), Teaching Note
Godes, David B.Teaching Note HBS-508073-EMarketingTeaching Note for [506029], [506030], [506031], [506032], and [506033].Starting at €0.00
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La integración de los equipos de venta en FedEx (E)
Godes, David B.Case HBS-513S35MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
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Tres claves para tener éxito en su nuevo puesto en el extranjero
Clouse, Mark Alan; Watkins, Michael D.Article HBS-R0910NLeadership and People ManagementUna misión internacional puede ser una de las transiciones más emocionantes y desafiantes que un aspirante a líder puede llevar a cabo. Con la planificación y actitudes bien, teniendo en ese tipo de liderazgo puede estirar capacidades, sobre hipótesis, y dirigir a las personas y las ganancias en una dirección positiva. Pero una asignación de expatriados también puede ser un angustioso viaje. De hecho, si nunca han hecho un movimiento internaciona...Starting at €8.20
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Terumo (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508069-EMarketingThis case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.Starting at €5.74
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Carlyle Japan (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508093-EMarketingThis is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks.Starting at €5.74
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ENSR International, Teaching Note
Godes, David B.Teaching Note HBS-503094-EMarketingTeaching Note for (9-503-075).Starting at €0.00
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCase HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Starting at €8.20
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Terumo (A)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508068-EMarketingTo maximize their effectiveness, color cases should be printed in color. Terumo faces two challenges: how to sell its catheter products in the U.S. and its new "Solution Pack" in its domestic market, Japan. The case provides rich detail on the firm's evolution from a manufacturer of thermometers to a seller of commodity products like syringes to a diversified firm offering a range of advanced products-catheters and graphs, for example-in addition...Starting at €8.20
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EFI, Inc. (B)
Godes, David B.; Barley, LaurenCase HBS-508045-EMarketingThis is a follow-on case to EFI, Inc. (A). It reports on Dean Mills' decision to implement a new compensation approach that pays 25% of salespeople's bonus, based on their individual sales of software add-on products. He also recommends making public each salesperson's performance against their goal in a report that ranked salespeople from top to bottom each period. Students are asked to react to this new plan.Starting at €5.74
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Avaya (A) - (D), Teaching Note
Godes, David B.Teaching Note HBS-508082-EMarketingTeaching Note for [508048], [508049], [508050], and [508051].Starting at €0.00