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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCase IVEY-9B18A019-EMarketing, StrategyZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Starting at €8.20
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Semir's E-Commerce: Success and Exploration - Teaching Note
Juan Shan; William Wei; Xiaojia Sunny WangTeaching Note IVEY-8B18A019-EMarketingTeaching note for product 9B18A019.Starting at €0.00
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Dow Corning Corp.: Business Conduct and Global Values (C) (Spanish version)
Goodpaster, Kenneth E.; Whiteside, David E.Case HBS-320S06Assumes that the reader has also read Dow Corning Corp. (A). Presents two difficult decisions faced by Dow Corning's Business Conduct Committee. A rewritten version of an earlier case.Starting at €5.74
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Dow Corning Corp.: Business Conduct and Global Values (B) (Spanish version)
Goodpaster, Kenneth E.; Whiteside, David E.Case HBS-320S04Assumes that the reader has also read Dow Corning Corp. (A). Presents two difficult decisions faced by Dow Corning's Business Conduct Committee. A rewritten version of an earlier case.Starting at €5.74
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Dow Corning Corp.: Business Conduct and Global Values (A) (Spanish version)
Goodpaster, Kenneth E.; Whiteside, David E.Case HBS-320S03Describes the development and ongoing operation of the Business Conduct Committee of Dow Corning Corp. as an example of managing corporate values in a multinational enterprise.Starting at €8.20
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Managing Product Safety: The Ford Pinto
Goodpaster, Kenneth E.; Davidson, Dekkers L.Case HBS-383129-EPresents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the sociStarting at €8.20
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International Drilling Corp. (C) (Spanish Version)
Goodpaster, Kenneth E.; Taylor, DonCase HBS-309S06Complementa el caso (A).Starting at €5.74
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International Drilling Corp. (B) (Spanish Version)
Goodpaster, Kenneth E.; Taylor, DonCase HBS-309S05Complementa el caso (A).Starting at €5.74
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International Drilling Corp. (A) (Spanish Version)
Goodpaster, Kenneth E.; Taylor, DonCase HBS-309S04Detalla el conflicto moral experimentado por Don Taylor, un nuevo ejecutivo de alto nivel en una empresa de extracción de petróleo, cuando descubrió que la firma estaba engañando a sus inversores. ¿Qué debe hacer y cómo debe hacerlo? Presenta la aparición de las sospechas de Taylor sobre las prácticas engañosas.Starting at €8.20
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Jim Sawyer (A) (Spanish Version)
Goodpaster, Kenneth E.; Davidson, Dekkers L.Case HBS-308S11Jim Sawyer, de 40 años, gerente de la División de Plásticos Industrias Unidas ha mostrado signos de alcoholismo. El personal debe ahora considerar cómo la empresa debe hacer frente a este tipo de problema. Proporciona una oportunidad para examinar las corporaciones papel que deben desempeñar para ayudar a los empleados hacer frente a los problemas o Confront de salud personal.Starting at €8.20