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Managing Product Safety: The Ford Pinto

Goodpaster, Kenneth E. ; Davidson, Dekkers L.

Reference: HBS-383129-E
Year: Event Year Start:1970
Number of pages: 10
Geographic Setting: Geographic Setting:Michigan
Publication Date: Feb 2, 1983
Fecha de edición: Jan 5, 1984
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Industry Setting:Automotive

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Description

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the soci

Keywords

corporate social responsibility Crisis management Legal liability Liability Marketing Product liability Product recalls Product safety Quality control Social responsibility