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Prices
Villanueva, Julian; Segarra, José Antonio; Ferrer, IciarTechnical Note MN-385-EAccounting and Control, MarketingDeveloping a pricing policy is particularly complex. While a company can choose from different pricing strategies, it should always be aware that a price is the expression of a value. This value depends on various factors, including the perceived quality of a product and brand reputation. A company must also consider its cost structure, since pricing below cost would lead to financial losses. Furthermore, it must study the behavior of its competi...Starting at €8.20
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The 91-92 Phone Card: Launch and Reassessment
Agell, Pere; Segarra, José AntonioCase M-1023-EMarketingIn the early nineties, Telefónica of Spain foresees the imminent liberalization of the market and decides to promote public telephony with the launch of a calling card as a new means of payment in phone booths. The product was successful in neighboring countries, but it failed to take off in Spain. Coins are still preferred for 95% of calls. The reasons are unclear: bad segmentation, an unattractive product, excessive face value, low distribution...Starting at €8.20
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Annual Accounts
Segarra, José Antonio; Carrillo, JordiTechnical Note JN-29-EAccounting and Control, Corporate Governance, FinanceThis note describes the legal obligation of every corporation's management to prepare its annual accounts, which must then be submitted for approval by the general assembly of shareholders and subsequently filed for recording in the Commercial Registry. The note further details the documents included in the annual accounts and the legal requirements that must be met.Starting at €8.20
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How Cash Connects With Everything Else: Understanding a Cash Flow Statement
Berman, Karen; Knight, JoeBook Chapter HBS-6559BC-EKnowledge and CommunicationYou can calculate a cash flow statement just by looking at the income statement and two balance sheets. The information you'll learn by going through the exercise in this chapter can be invaluable. It will contribute to your understanding of how to be cash flow positive. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Openforyou.com
Dahab, Deborah; Segarra, José AntonioCase M-1107-EInformation Technologies, MarketingA new virtual store selling bicycles and accessories aimed at serious cyclists is weighing up the alternatives for growth and financing in light of modest initial results. The entrepreneur, an MBA who has made the switch from off-line business, reflects on the mistakes made in the past and how best to grow the business in the future. Should he change the brand? Is the pricing policy right? How can he make the site viable and increase the number o...Starting at €8.20
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Visualfy: Improving the Quality of Life of an Invisible Community
Gallo, Iñigo; Segarra, José AntonioCase M-1359-EEntrepreneurship, Marketing, StrategyVisualfy is a start-up introducing technology (software and hardware) to help people in the deaf community solve some basic problems in their homes: for example, knowing whether someone is ringing the doorbell, whether the baby is crying or the fire alarm is going off. This case presents the reader with the start-up's situation just a few months before launch. The two founding partners have to make key decisions to ensure the launch's success: Wh...Starting at €8.20
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Homing In on Cash Conversion
Berman, Karen; Knight, JoeBook Chapter HBS-3842BC-EThe cash conversion cycle, introduced in this chapter, measures how effective a company is at collecting its cash. The cycle can be shortened by the techniques discussed: decreasing days of sales outstanding (DSO), decreasing inventory, and increasing days payable outstanding (DPO). This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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A Primer on the Art of Finance: For Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6545BC-EIf you're like a lot of entrepreneurs, you may be a little mystified by the idea that finance is partly an art. But understanding the "artistic" aspects of finance is key to developing financial intelligence. This chapter examines how financial professionals make estimates and assumptions using accruals and allocations, depreciation, and valuation. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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Leverage Ratios - The Balancing Act: Financial Leverage for Entreprenuers
Berman, Karen; Knight, JoeBook Chapter HBS-6563BC-EIn a small entrepreneurial company, debt can be a big part of what owners think (and worry) about. This chapter focuses on financial leverage (the extent to which a company's asset base is financed by debt) and two ratios: debt-to-equity, and interest coverage. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Revenue - The Issue is Recognition: Entrepreneurs Need to Understand the Possibilities and Pitfalls
Berman, Karen; Knight, JoeBook Chapter HBS-6548BC-EThe issue of when a sale can be recorded is one of the more artful aspects of the income statement that entrepreneurs need to learn. This chapter explains the often murky guidelines accountants use for recording and recognizing a sale and identifies some areas you should keep an eye on where manipulation of the numbers sometimes occurs. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20