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Jets4future and the Sale of Private Jets
Segarra, José Antonio; Valentí, Albert; Sanmartí, FrancCase M-1305-EMarketing, StrategyThe case centers on a European distributor of private jets. It explains the specificities and particular problems involved in marketing high-value industrial products: long sales cycle, complex decision-making unit, and significant investment on the part of the customer for the purchase. It discusses the process of customer acquisition and different marketing investments. It also describes three specific situations involving customers in which de...Starting at €8.20
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Jets4future and the Sale of Private Jets (Portuguese Version, Brazil)
Segarra, José Antonio; Valentí, Albert; Sanmartí, FrancCase M-1305-PBMarketing, StrategyThe case centers on a European distributor of private jets. It explains the specificities and particular problems involved in marketing high-value industrial products: long sales cycle, complex decision-making unit, and significant investment on the part of the customer for the purchase. It discusses the process of customer acquisition and different marketing investments. It also describes three specific situations involving customers in which de...Starting at €8.20
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Jets4future y la venta de jets privados
Segarra, José Antonio; Valentí, Albert; Sanmartí, FrancCase M-1305Marketing, StrategyEl caso se centra en un distribuidor europeo de jets privados. Se exponen las particularidades y problemáticas específicas de la comercialización de productos industriales de alto valor: ciclo de venta largo, unidad de decisión compleja e inversión significativa por parte del cliente para realizar la compra. Se discute el proceso de captación de clientes y las diferentes inversiones de marketing. También se describen tres decisiones concretas sob...Starting at €8.20
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Tales of Life-changing Innovations: Living Drugs ' Note on the Development of CAR-T Therapies (through 2019)
Bhide, Amar V.; Datar, Srikant M.Case HBS-321063-EKnowledge and CommunicationStarting at €8.20
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Tales of Life-changing Innovations: Too Simple to be Safe? ' Note on the Development of Fecal Transplants
Bhide, Amar V.; Datar, Srikant M.Case HBS-321065-EEntrepreneurshipStarting at €8.20
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Tales of Life-changing Innovations: Without Cutting In ' Note on the Development of Endoscopy (through the 1990s)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321061-EStrategyStarting at €8.20
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Tales of Life-changing Innovations: Beyond traditional X-rays ' Note on the Development of Computed Tomography (through the 1990s)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321055-EStrategyStarting at €8.20
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Tales of Life-changing Innovations: Early Detection, Precise Diagnoses ' Note on the Development of Mammography (though 2000)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321064-EKnowledge and CommunicationStarting at €8.20
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Tales of Life-changing Innovations: Eradicating H-Pylori Infections ' Note on the Development of Antibiotic Treatments for Ulcers
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321053-EStrategyStarting at €8.20
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Tales of Life-changing Innovations: Early Detection, Precise Diagnoses ' Note on the Development of Coronary Bypass Arterial Grafting (CABG) (through 2000)
Bhide, Amar V.; Datar, Srikant M.; Villa, FabioCase HBS-321062-EKnowledge and CommunicationStarting at €8.20