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The Tata Nano: What Went Wrong
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B15A053-EMarketing, StrategyIn 2009, the Tata Nano entered the Guinness Book of World Records as the lowest priced car in the world. It was predicted that with the Nano, the Indian car market would expand by 65 per cent. But despite the car’s initial popularity, the final demand for it was low. By 2012, the Nano plant was operating at only 25 per cent of its capacity, and by 2014, Nano production was limited to only three days per week. After introducing the Nano Twist and ...Starting at €8.20
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Tales of Life-changing Innovations: Living Drugs ' Note on the Development of CAR-T Therapies (through 2019)
Bhide, Amar V.; Datar, Srikant M.Case HBS-321063-EKnowledge and CommunicationStarting at €8.20
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Primark Stores Limited: Low-cost Strategy and Sustainability Initiatives
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M059-EStrategyPrimark was a low-cost, fast-fashion clothing retailer headquartered in the United Kingdom. The company’s low-priced clothing enticed consumers, but it also attracted criticism for exploitative labor practices in the low-cost economies where Primark’s manufacturing was outsourced. However, Primark believed that it created jobs in low-cost economies, and its low prices were the result of efficient initiatives such as no online presence and limited...Starting at €8.20
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India Post
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B13M119-EStrategyThe advent of the world wide web and the entry of private players in India’s post-liberalization era resulted in India Post losing a substantial volume of its business to e-mails, faxes, short-message services and private-courier-service providers. Additionally, government policies regarding India Post had long remained unchanged. As a consequence, India Post was caught up in a vicious cycle of decreasing mail traffic, low levels of technology in...Starting at €8.20
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El déficit de juicio
Bhide, Amar V.Article HBS-R1009BLeadership and People Managementjuicio individual y la iniciativa son esenciales para el éxito de la economía capitalista moderna. Al mismo tiempo, las normas y los sistemas centralizados son necesarios a fin de traer y evitar el desperdicio. Equilibrar los modos de descentralización y de mando y control de la toma de decisiones ha sido siempre una lucha, y las organizaciones tienen experiencia en el manejo de la tensión. En los últimos tiempos, sin embargo, una nueva forma de ...Starting at €8.20
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SMARTBITES (A)
Roberts, Michael J.; Silva, Jeronimo; Bhide, Amar V.Case HBS-813074-EEntrepreneurshipThe case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a U.S. bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.Starting at €8.20
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SMARTBITES C: June 2009
Roberts, Michael J.; Bhide, Amar V.Case HBS-813111-EEntrepreneurshipSupplement for case 813074Starting at €8.20
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Indigo Airlines
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B13M033-EStrategyThe case focuses on the profitability of the Indian aviation industry and explains how Indigo Airlines, a new entrant in the Indian aviation space, registered profits within three years of its inception while its competitors continued to struggle with losses. The case demonstrates how a firm incorporating innovative business practices can not only survive but also earn abnormal profits. The strategies adopted by Indigo Airlines to reduce its oper...Starting at €8.20
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SMARTBITES B: May 2009
Roberts, Michael J.; Bhide, Amar V.Case HBS-813110-EEntrepreneurshipSupplement for case 813074Starting at €8.20
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SMARTBITES D: February 2010
Roberts, Michael J.; Bhide, Amar V.Case HBS-813112-EEntrepreneurshipSupplement for case 813074Starting at €8.20