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Disney (C): The Mouse in Times Square
Wheeler, Michael A.; Levenson, Georgia; Dretler, Thomas D.Case HBS-898020-EStrategyDisney's first foray into an urban environment, is the restoration and development of the landmark New Amsterdam Theater in New York's Times Square. Disney must negotiate with the city, state, and various nonprofit organizations focused on the redevelopment of Times Square.Starting at €5.74
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Disney (A), (B), (C), and (D), Teaching Note
Wheeler, Michael A.; Levenson, GeorgiaTeaching Note HBS-898022-EStrategyTeaching Note for (9-898-018), (9-898-019), (9-898-020), and (9-898-021).Starting at €0.00
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American Airlines' Value Pricing (A) (Spanish version)
Silk, Alvin J.; Michael, Steven C.Case HBS-504S16MarketingWould American's bold initiative work?Starting at €8.20
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American Airlines: valor por dinero (B)
Silk, Alvin J.; Michael, Steven C.Case HBS-507S12MarketingComplementa el caso (A).Starting at €5.74
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General Electric Plastics: Organización de la Función Comercial
Rangan, V. Kasturi; Michael, Steven C.Case HBS-505S18MarketingDescribe el rápido crecimiento de General Electric Plastics de durante la última década a un (ventas) compañía de $ 5 mil millones. Se describen las transiciones de organización de acompañamiento. La tarea es diseñar una organización de marketing para la próxima década debido a los cambios de mercado previstos.Starting at €8.20
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ADR Choices
Wheeler, Michael A.; Sebenius, James K.; Aaron, Marjorie CCase HBS-908040-ESix different business disputes, all in the shadow of pending litigation, are described. Students are asked to recommend the appropriate method of dispute resolution (mediation, arbitration, mini-trial, etc.) for each one, depending on the circumstances, especially to assess likely barriers to unassisted negotiation.Starting at €8.20
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Disney (D): The Mouse in Times Square
Wheeler, Michael A.; Levenson, Georgia; Dretler, Thomas D.Case HBS-898021-EStrategySupplements the (C) case.Starting at €5.74
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Confidential Information for RIGGS ENGINEERING (Seller) (Spanish version)
Wheeler, Michael A.Case HBS-812S11StrategyThe seller (Riggs Engineering) manufactures and services recycling equipment for the computer industry. The buyer (Vericomp) uses solvents in manufacturing chips. Though set in a high-tech industry, this exercise illustrates fundamental aspects of negotiation analysis that would apply in any situation--specifically, potential sources of joint gains and the tension between creating and claiming value. While it may be possible to reach a deal on pr...Starting at €8.20
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Confidential Information for VERICOMP (Buyer) (Spanish version)
Wheeler, Michael A.Case HBS-812S12StrategyThe seller (Riggs Engineering) manufactures and services recycling equipment for the computer industry. The buyer (Vericomp) uses solvents in manufacturing chips. Though set in a high-tech industry, this exercise illustrates fundamental aspects of negotiation analysis that would apply in any situation--specifically, potential sources of joint gains and the tension between creating and claiming value. While it may be possible to reach a deal on pr...Starting at €8.20