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Banco Sabadell Group 2004
Hartmann, Vivian; Renart, Lluís G.Case M-1193-EMarketingThis case is a continuation of M-1178-E "Banco Sabadell Group, 1996". It describes the events and issues arising from Banco Sabadell's expansion in the period from 1996 to 2004. In particular, it presents the choice of a new name and corporate visual identity following the acquisition of Banco Atlántico. Various options are considered.Starting at €8.20
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Grupo Banco Sabadell, 1996
Farga L.; Hartmann, Vivian; Renart, Lluís G.Case M-1178MarketingEl caso describe los dilemas relacionados con la evolución de la identidad gráfica corporativa del Banco Sabadell, desde su fundación en 1881. Se describe el cambio de IGC del propio Banco Sabadell, hecho en 1991. Posteriormente, tras la adquisición del Banco Natwest en España, altos directivos del Banco Sabadell deben decidir el nuevo nombre del banco Natwest, así como su nueva identidad gráfica, de entre las propuestas presentadas por dos prest...Starting at €8.20
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Grupo Banco Sabadell, 2004: Desarrollo de la identidad gráfica visual corporativa
Hartmann, Vivian; Renart, Lluís G.Case M-1193MarketingEste caso es continuación del anterior, titulado "Grupo Banco Sabadell, 1996", y describe los hechos y dilemas relacionados en general con la expansión del Banco Sabadell entre 1996 y 2004. En particular, plantea el dilema sobre el nombre e identidad gráfica visual corporativa a utilizar tras la compra del Banco Atlántico por parte del Banco Sabadell, presentándose varias posibles opciones.Starting at €8.20
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Banco Sabadell Group, 1996
Farga L.; Hartmann, Vivian; Renart, Lluís G.Case M-1178-EMarketingThe case reviews the development of Banco Sabadell's corporate visual identity from the time it was founded in 1881 to 1996, including the new corporate identity implemented in 1991. In 1996, Banco Sabadell management must decide on a new name and visual identity for the newly acquired Banco NatWest España. Proposals are submitted by two renowned graphic designers.Starting at €8.20
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How to Help (Without Micromanaging)
Fisher, Colin M.; Amabile, Teresa M.; Pillemer, JuliannaArticle HBS-R2101L-EStrategyExtensive research shows that when employees get hands-on managerial support, they perform better than when they're left to their own devices, but unnecessary or unwanted help can be demoralizing and counterproductive. So how do you intervene constructiveStarting at €8.20
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IDEO's Culture of Helping
Amabile, Teresa M.; Fisher, Colin M.; Pillemer, JuliannaArticle HBS-R1401C-ELeadership and People ManagementLeaders can do few things more important than encouraging helping behavior within their organizations. In the highest-performing companies, it is a norm that colleagues support one another's efforts to do the best work they can. That has always been true for efficiency reasons, but collaborative helping becomes even more vital in an era of knowledge work, when positive business outcomes depend on high creativity in often very complex projects. A ...Starting at €8.20
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Creatividad e Innovación en las Organizaciones
Amabile, Teresa M.Case HBS-305S11EntrepreneurshipLa creatividad, la producción de ideas nuevas y útiles por parte de individuos o equipos, puede aparecer en muchas formas y muchas funciones dentro de las empresas de todo tipo - desde empresarial de nueva creación a las empresas bien establecidas. Esta nota se describen las variedades de la creatividad en las organizaciones, y disipa mitos comunes acerca de lo que es la creatividad. Propone un método para reconocer la creatividad, describe los c...Starting at €8.20
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Creativity under the Gun at Litmus Corporation
Amabile, Teresa M.Case HBS-808075-ELeadership and People ManagementTeaches students to diagnose the circumstances under which time pressure can facilitate or hinder creativity. A team's creative "genius", Miles Grady, who previously conceptualized a revolutionary material for an important new product, must now significantly change that material so that the team can create an entirely new business. This early new business development project, while supported by management, has a looming deadline for proof-of-conc...Starting at €8.20
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The HBR List: Breakthrough Ideas for 2010
Amabile, Teresa M.; Kramer, Steven J.; Dixon, Ronald , M.D.; Candell, Lawrence M.; Bonabeau, Eric; Bingham, Alpheus; Schacht, Aaron; Hidary, Jack D.; Litan, Robert E.; Mitchell, Lesa; Jensen, Bill; Klein, Josh; Mullainathan, Sendhil; Romer, Paul; Ross, CarneArticle HBS-R1001A-EHBR's annual ideas collection, compiled in cooperation with the World Economic Forum, offers 10 fresh solutions with the potential for a huge positive impact on business and the world. Teresa M. Amabile and Steven J. Kramer reveal what their research shows is the true key to employee motivation-and it's not what most managers focus on providing. Ronald Dixon proposes that the real performance breakthrough in health care will come when the medical...Starting at €8.20
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La lista HBR: ideas innovadoras para 2010
Amabile, Teresa M.; Kramer, Steven J.; Dixon, Ronald , M.D.; Candell, Lawrence M.; Bonabeau, Eric; Bingham, Alpheus; Schacht, Aaron; Hidary, Jack D.; Litan, Robert E.; Mitchell, Lesa; Jensen, Bill; Klein, Josh; Mullainathan, Sendhil; Romer, Paul; Ross, CarneArticle HBS-R1001AKnowledge and CommunicationLa colección de HBR anual de las ideas, compilado en colaboración con el Foro Económico Mundial, ofrece 10 soluciones frescas con el potencial para un gran impacto positivo en los negocios y el mundo. Teresa M. Amabile y Steven J. Kramer revelan cuáles son sus demostraciones de la investigación es la verdadera clave para la motivación de los empleados y no es lo que la mayoría de los gerentes se centran en proporcionar. Ronald Dixon propone que e...Starting at €8.20