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Erik Peterson at Biometra (E)
Gabarro, John J.; DeLong, Thomas J.; Soo, JevanCase HBS-411035-ELeadership and People ManagementPresents the final outcome of the events. The Richard Jenkins at SciMat case presents a description from the executive vice-president's point of view of the series of events as reported in the Erik Peterson at Biometra (A), (B), (C), and (D) cases. The Jenkins at SciMat case can be assigned with Erik Peterson at Biometra (E) to give a broader perspective on Peterson's behavior and problems. This case can be handed out during class discussion of t...Starting at €5.74
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Erik Peterson (E) (Spanish version)
Gabarro, John J.Case HBS-408S13Leadership and People ManagementPresents the final outcome of the events. The William Jurgens case presents a description from the corporation president's point of view of the series of events (as reported in the Erik Peterson (A), (B), (C), and (D) cases). The Jurgens case can be assigned with Erik Peterson (E) to give a broader perspective on Olafson's behavior and problems. This case can be handed out during class discussion of the (D) case. A redisguised version of an earli...Starting at €5.74
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Thurgood Marshall High School (Spanish Version)
Gabarro, John J.Case HBS-417S17Leadership and People ManagementPresenta el problema que enfrenta un director de instituto recién nombrado. Plantea cuestiones acerca de la conducta interpersonal y de grupo como la falta de resolución de conflictos abiertos y la necesidad de intervenir en un conflicto interpersonal. También se plantea la cuestión de los conflictos intergrupales entre los directores y presidentes de departamento, así como cuestiones de valor en relación con la necesidad de disciplina e innovaci...Starting at €8.20
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasTeaching Note HBS-512106-EMarketingTeaching Note for 511057.Starting at €0.00
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Breve Nota sobre los Motivos Sociales
Gabarro, John J.; Wormley, WallaceCase HBS-403S03Leadership and People ManagementBrevemente describe en términos de gestión de los tres motivos sociales: la necesidad de logro; la necesidad de poder; necesidad de afiliación. También se analizan brevemente las implicaciones de la obra de David McClelland, David Winters, y otros para la motivación dentro de contextos organizacionales. La fuerza motriz se describe en términos de "poder personalizado" y "poder socializado".Starting at €8.20
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What's the Deal with LivingSocial
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCase HBS-512065-EMarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Starting at €8.20
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Pitch Yourself!
Steenburgh, Thomas; Norton, Michael I.Case HBS-508039-EMarketingHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Making Charity Pay
Norton, Michael I.; Avery, JillArticle HBS-F1410B-ECompanies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals. Firms can design more-successful initiatives by ensuring alignment between what the authors call the three C's of consumer philanthropy: Companies need to choose Causes that resonate with Customers in a way that drives sales.Starting at €8.20
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Sell Yourself!, Teaching Note
Steenburgh, Thomas; Norton, Michael I.Teaching Note HBS-507069-EMarketingTeaching note to (507-045). An abstract is not available for this product.Starting at €0.00