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C&F Consulting, Inc.
Alison Konrad; Ken MarkCase IVEY-9B14C024-ELeadership and People ManagementIn July 2009, C&F Consulting, Inc., based in Toronto, sends a team of five brand strategists to work with a client in China on marketing and advertising for a car brand specific to the North American market. The team, consisting of four men and one woman, often meet for dinner after their day’s work, which consists of conducting a crash course in North American-style marketing for the Chinese client’s cohort of new recruits. The woman feels that ...Starting at €8.20
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ReedTrek Manufacturing (C)
Jane M. Howell; Ken MarkCase IVEY-9B12C053-ELeadership and People Management, StrategyThis is a supplement to ReedTrek Manufacturing (A) 9B12C051.Starting at €5.74
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New York Bakery (C)
David Loree; Ken MarkCase IVEY-9B10C023C-EEntrepreneurship, Leadership and People ManagementA technical consultant is travelling to New York Bakery, and eastern U.S. confectionery company that is under bankruptcy protection. The consultant's task is to assess New York Bakery's readiness for the installation of a new payroll system, which will help it move through the bankruptcy process. By his first week on the job, the consultant realizes that his task is greater than he imagined. In trying to help the organization prepare for the chan...Starting at €5.74
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Bob Galvin y Motorola, Inc. (C)
Jick, Todd D.; Gentile, MaryCase HBS-403S09Leadership and People ManagementDescribe la implementación del proceso de "eficacia de la organización", que fue diseñado para hacer grandes cambios en dos divisiones principales en Motorola. Las reacciones y acciones de cada división se describen con cierto detalle, así como los resultados iniciales.Starting at €5.74
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Peter Browning y Continental White Cap (C)
Jick, Todd D.; Gentile, MaryCase HBS-408S46Leadership and People ManagementPresenta los resultados y el impacto de las estrategias de la nueva vice presidente en su primer año completo. Concluye con sus reflexiones sobre el reto que emprendió.Starting at €5.74
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The North West Company (C): Human Resources
Mary M. Crossan; Stephen R. Foerster; Ken MarkCase IVEY-9B07C024-EEntrepreneurship, Leadership and People ManagementThe North West Company cases allow students to take a cross-enterprise leadership approach in looking at the dilemma facing the president and chief executive officer of The North West Company (North West), a food and general merchandise retailer operating primarily in Northern Canada. In early 2003, North West had negotiated a master franchisor agreement with Giant Tiger Stores Limited (Giant Tiger) with the objective of opening stores west of Wi...Starting at €5.74
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Merging Esso Iceland and Bilanaust (C)
Gerard Seijts; Ken MarkCase IVEY-9B10C018-ELeadership and People Management, StrategyBy December 2006, Hermann Gudmundsson (the chief executive officer of both Esso Iceland and Bilanaust) had spent the past 10 months evaluating the strengths and weaknesses of both organizations, and determined that the best approach going forward would be to, "consider creating a new organization with a new structure and a new brand name." He weighed the advantages, disadvantages and costs of either retaining two separate companies and their asso...Starting at €5.74
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Volvo Construction Equipment: Managing a Plant Closure (C)
Mary Weil; Ken MarkCase IVEY-9B13M020-EStrategyThis is a supplement to Volvo Construction Equipment: Managing a Plant Closure (A), product 9B13M018. To be used with (9B13M018, 9B13M019).Starting at €5.74
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Christie Digital: Maximizing the Digital Cinema Opportunity (C)
Mark B. Vandenbosch; Ken MarkCase IVEY-9B12A046-EMarketingThis is a supplement to Christie Digital: Maximizing the Digital Cinema Opportunity (A).Starting at €5.74
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Donna Dubinsky and Apple Computer, Inc. (C) (Spanish version)
Jick, Todd D.; Gentile, MaryCase HBS-416S03Leadership and People ManagementDubinsky and her boss' boss reflect on what was learned through this difficult chapter in Apple's history. May be used with Donna Dubinsky and Apple Computer, Inc. (A), (B), (D) and (E).Starting at €5.74