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23andMe: Genetic Testing for Consumers (C)
Quelch, John A.; Lu, Irene; Boudreau, Emily C.Case HBS-517129-EMarketingSupplement to case 514086.Starting at €5.74
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GlaxoSmithKline in China (C)
Quelch, John A.; Rodriguez, MargaretCase HBS-514092-EMarketingThis case is a follow up to GlaxoSmithKline (A), 514049 and GlaxoSmithKline (B), 514050.Starting at €5.74
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Marketing the "$100 Laptop" (C)
Quelch, John A.; Chen, DavidCase HBS-508065-EMarketingIn October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled consumers in the U.S. and Canada, who had the option of purchasing an OLPC for $400, more than double the estimated production cost of $188 for each laptop. Roughly half of the $400 ...Starting at €5.74
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Toyota Recalls (C): Bumpy Road Ahead
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-511042-EMarketingBetween February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues?Starting at €5.74
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Kansai Holding: Solicitud de préstamo a su filial Nara Beer (C)
López Cardenete, Juan LuisCase SM-1554Corporate Governance, Finance, Leadership and People ManagementSe trata de una historia novelada que pretende describir conflictos propios del gobierno de las empresas. Está ubicada en Japón, distinto y distante, pero con idénticos conflictos: entre los intereses de las empresas y el de sus ejecutivos, entre el de los accionistas mayoritarios y el de los minoritarios y, por último, entre los intereses públicos (reguladores, legisladores y gobiernos) y los privados (empresas e individuos). El ambiente en el q...Starting at €5.74
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Dumb Ways To Die: Advertising Train Safety (C)
Quelch, John A.Case HBS-514081-EMarketingThe case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.Starting at €5.74
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Rana Plaza (C): Primark and Victim Compensation
Quelch, John A.; Rodriguez, Margaret L.Case HBS-516014-EMarketingOn April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories, whose primary clients were European, US and Canadian firms. Export contracts to such firms had helped Bangladesh become the world's second largest clothing exporter. Rana Plaza was no...Starting at €5.74
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Rana Plaza (C): Primark and Victim Compensation, Teaching Note
Quelch, John A.Teaching Note HBS-516019-EMarketingTeaching note for 516014.Starting at €0.00
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Marketing the "$100 Laptop" (A), (B) & (C), Teaching Note
Quelch, John A.; Knoop, Carin-IsabelTeaching Note HBS-508055-EMarketingTeaching Note to (508-024), (508-032) & (508-065).Starting at €0.00