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Using Effectuation to Start up a New Venture Through Instagram
Simon ParkerCase IVEY-9B19M042-EEntrepreneurship, StrategyIn January 2019, a second-year master of business administration student has come up with an idea for a new venture: sourcing products from her social contacts, using Instagram to direct traffic to her company website, and utilizing the postal service to deliver goods. Does a viable business opportunity really exist, or are there too many unknowns?Starting at €8.20
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SACD
Simon ParkerCase IVEY-9B11M027-EEntrepreneurship, StrategyGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Starting at €8.20
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Eden McCallum
Gardner, Heidi K.; Eccles, Robert G.Case HBS-409060-ELeadership and People ManagementThis case illustrates the leadership and management challenges of starting a new firm based on a new business model and how success creates pressures that challenge the work/life balance which was one of the original goals of its two founders. The case also raises issues about the changing nature of careers and changing preferences people have for structuring their personal and professional lives.Starting at €8.20
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The Overcommitted Organization
Mortensen, Mark; Gardner, Heidi K.Article HBS-R1705C-EBy assigning people to multiple teams at once, organizations can make more-efficient use of time and brainpower and do a better job of solving complex problems and sharing knowledge across groups. But competing priorities and other conflicts can make it hard for teams with overlapping membership to stay on track. Group cohesion often suffers, and people serving on several teams concurrently may experience burnout. Through extensive research and c...Starting at €8.20
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Academic Entrepreneurship: Navigating Commercialization Challenges - Teaching Note
Simon Parker; Vania SakelarisTeaching Note IVEY-W28371-EEntrepreneurship, StrategyTeaching note for product W28370.Starting at €0.00
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The Mark News
Simon Parker; Mitchell PrawCase IVEY-9B10M056-EEntrepreneurship, StrategyThe founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertizing-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.Starting at €8.20
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Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B19M061-EEntrepreneurship, StrategyIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fStarting at €8.20
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Michael Clark at Regency Consulting Partners
Gardner, Heidi K.Case HBS-414040-ELeadership and People ManagementStarting at €8.20
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Crafting a Career Narrative for New Professionals
Gardner, Heidi K.; Zalisk, AdamCase HBS-413122-ELeadership and People ManagementThis note suggests an approach for developing an effective "career narrative" - a tool for packaging and sharing a professional's past achievements, long-term goals, and forward-looking needs through a compelling story. It focuses mostly on the ways junior professionals can leverage their career story, but also consider what role more senior mentors can - and should - play in cultivating and sharing juniors' career narratives.Starting at €8.20
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Bridgewater Associates (Multimedia Case), Teaching Plan
Polzer, Jeffrey T.; Gardner, Heidi K.Teaching Note HBS-413115-ETeaching Plan for 413702.Starting at €0.00