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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Case HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Starting at €8.20
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Wellthy: The Economics of Caring
Trelstad, Brian; Fuller, Joseph B.Case HBS-320028-EKnowledge and CommunicationIn 2014, Lindsay Jurist-Rosner (MBA '09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team...Starting at €8.20
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Flashion: Art vs. Science in Fashion Retailing
Ferreira, Kris; Lakhani, Karim R.Case HBS-617059-EService and Operations ManagementKate Wilson, retail analytics manager at Flashion-a fashion flash-sale site-is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing, can Wilson provide new insights?Starting at €8.20
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20
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Synthetic Biology Investment Opportunity
Barrett, Peter; Lakhani, Karim R.; Kelley, Julia; Herman, KerryCase HBS-620015-EInformation TechnologiesStarting at €8.20
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InnoCentive.com (C)
Lakhani, Karim R.; Lonstein, EricCase HBS-612027-EInnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. This case focuses on the outcome of InnoCentive's decision to post challenges related to environmental issues created by the Gulf Oil Spill. It reviews lessons learned from this experience and asks students to consider whether InnoCentive should post challenges in response to the nuclear crises resulting from the 2011 Japanese ear...Starting at €5.74
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Terrapin Laboratory
Hamermesh, Richard G.; Fuller, Joseph B.Case HBS-315098-EDescribes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity to weigh the attractiveness of alternative mechanisms for financing the company's expansion.Starting at €8.20
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3D Systems
Lakhani, Karim R.; Lane, DavidCase HBS-614035-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems's consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application for 3D printing for consumers, despite a plethora of potential opportunities.Starting at €8.20
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HourlyNerd
Avery, Jill; Fuller, Joseph B.Case HBS-316134-EEntrepreneurshipHourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths: shifting their target from small and medium sized businesses to enterprise customers, expanding into new verticals to become the Amazon of freelance labor, and transforming its busines...Starting at €8.20