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e-Types A/S, Teaching Note
Austin, Robert D.Teaching Note HBS-609108-EService and Operations ManagementTeaching Note for [606118].Starting at €0.00
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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Secom: Managing Information Security in a Risky World
McFarlan, F. Warren; Austin, Robert D.Case HBS-308015-EInformation TechnologiesExamines the type of security that is appropriate for an Internet company to have on its site. Focuses on a 20-person electronic e-commerce company trying to decide what parts of the information security product line they should acquire from the largest sStarting at €8.20
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The Right Way to Lead Design Thinking
Bason, Christian; Austin, Robert D.Article HBS-R1902F-EThe authors studied almost two dozen major design-thinking projects within large private- and public-sector organizations in five countries and found that effective leadership is critical to their success. They focused not on how individual design teams did their work but on how the senior executives who commissioned the work interacted with and enabled it. To employees accustomed to being told to be rational and objective, design-thinking method...Starting at €8.20
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Standardization and Innovation, The Adventures of an IT Leader, Teaching Note
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonTeaching Note HBS-5507-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of a new CIO, Jim Barton, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter addresses the problem of proliferating IT technologies.Infrastructure complexity increases the cost of overhead and the demand for IT support; it increas...Starting at €0.00
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20
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Denial of Service Attack (Spanish version)
Austin, Robert D.; Leibrock, Larry; Murray, AlanCase HBS-603S06Service and Operations ManagementDescribes a new CIO trying to manage a denial of service (DOS) attack against his e-retailing business. The attack and its aftermath provide students an opportunity to discuss the business issues that are interwoven with computer security issues.Starting at €8.20
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Neurodiversity as a Competitive Advantage
Austin, Robert D.; Pisano, Gary P.Article HBS-R1703F-EMany people with neurological conditions such as autism spectrum disorder and dyslexia have extraordinary skills, including in pattern recognition, memory, and mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of companies, including SAP, Hewlett Packard Enterprise, and Microsoft, have reformed their HR processes in order to access neurodiverse talent--and are seeing productivity gains, quality improve...Starting at €8.20
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Moods of Norway
Austin, Robert D.; O'Donnell, Shannon; Krogh, DorteCase HBS-609106-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Describes a young fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining mindshare among customers even though they cannot spend on marketing the way their competitors do. The case invites s...Starting at €8.20
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Porsche: The Cayenne Launch
Deighton, John; Avery, Jill; Fear, JeffreyCase HBS-511068-EMarketingCan an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV and disapproved of the new breed of driver. Some opposed offering Porsche Club membership to them, and some even refused to extend the fraternal Porsche "wave" or headlight flashing...Starting at €8.20