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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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CalSTRS and Relational Challenge Occidental's Governance C
Serafeim, George; Eccles, Robert G.; Farrell, Sarah E.Case HBS-113098-EAccounting and ControlSupplement for case 113090Starting at €8.20
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CalSTRS and Relational Challenge Occidental's Governance A
Eccles, Robert G.; Serafeim, George; Farrell, Sarah E.Case HBS-113090-EAccounting and ControlStarting at €8.20
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CalSTRS and Relational Challenge Occidental's Governance B
Eccles, Robert G.; Serafeim, George; Farrell, Sarah E.Case HBS-113097-EAccounting and ControlSupplement for case 113090Starting at €8.20
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A Note on Water
Eccles, Robert G.; Edmondson, Amy C.; Serafeim, George; Farrell, Sarah E.Case HBS-412050-EEconomicsThis note provides background on the complex issues regarding the supply and consumption of water and how this natural resource is at increasing risk, resulting in significant economic, political and environmental issues.Starting at €8.20
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Intel: Exploring Market Opportunities in Water
Eccles, Robert G.; Edmondson, Amy C.; Serafeim, George; Farrell, Sarah E.Case HBS-412100-ESeeking to move beyond chip-making and offer sophisticated IT solutions in the form of software and hardware platforms, Intel Corporation, a leading semiconductor manufacturer in the United States, introduces a pilot project in India for testing a new platform that allows for monitoring and demand management along water distribution networks. The case describes, in detail, internal events that led to the creation of this pilot. It examines detail...Starting at €8.20
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Mandatory Environmental, Social, and Governance Disclosure in the European Union
Eccles, Robert G.; Serafeim, George; Andrews, PhillipCase HBS-111120-EAccounting and ControlIn 2011, the European Commission was deciding on how to best modify the existing European Union policy on corporate disclosure of environmental, social, and governance (ESG) information. Previous directives had recommended that European companies report ESG information, but now the EC was deciding if organizations should be required to disclose nonfinancial information. The EC had to determine what types of organizations would be required to disc...Starting at €8.20
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Harlem Capital: Changing the Face of Entrepreneurship (A)
Serafeim, George; Freiberg, DavidCase HBS-120040-EAccounting and ControlJarrid Tingle and Henri Pierre-Jacques had spent the summer between their first and second years of their Harvard Business School MBA program fund raising for their start-up Venture Capital (VC) firm, Harlem Capital Partners. Harlem Capital was founded upon the principle that addressing the VC funding gap for minorities and women - whom received only 3 percent of total VC funding - could produce superior returns. Tingle and Pierre-Jacques were pa...Starting at €8.20
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The Performance Frontier: Innovating for a Sustainable Strategy
Eccles, Robert G.; Serafeim, GeorgeArticle HBS-R1305B-EService and Operations ManagementToo often, companies launch sustainability programs with the hope that they'll be financially rewarded for doing good, even when those programs aren't relevant to their strategy and operations. They fail to understand the trade-offs between financial performance and performance on environmental, social, and governance (ESG) issues. Improving one typically comes at a cost to the other. But it doesn't have to be this way. It's possible to simultane...Starting at €8.20
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20