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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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CalSTRS and Relational Challenge Occidental's Governance C
Serafeim, George; Eccles, Robert G.; Farrell, Sarah E.Case HBS-113098-EAccounting and ControlSupplement for case 113090Starting at €8.20
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CalSTRS and Relational Challenge Occidental's Governance A
Eccles, Robert G.; Serafeim, George; Farrell, Sarah E.Case HBS-113090-EAccounting and ControlStarting at €8.20
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CalSTRS and Relational Challenge Occidental's Governance B
Eccles, Robert G.; Serafeim, George; Farrell, Sarah E.Case HBS-113097-EAccounting and ControlSupplement for case 113090Starting at €8.20
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A Note on Water
Eccles, Robert G.; Edmondson, Amy C.; Serafeim, George; Farrell, Sarah E.Case HBS-412050-EEconomicsThis note provides background on the complex issues regarding the supply and consumption of water and how this natural resource is at increasing risk, resulting in significant economic, political and environmental issues.Starting at €8.20
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Intel: Exploring Market Opportunities in Water
Eccles, Robert G.; Edmondson, Amy C.; Serafeim, George; Farrell, Sarah E.Case HBS-412100-ESeeking to move beyond chip-making and offer sophisticated IT solutions in the form of software and hardware platforms, Intel Corporation, a leading semiconductor manufacturer in the United States, introduces a pilot project in India for testing a new platform that allows for monitoring and demand management along water distribution networks. The case describes, in detail, internal events that led to the creation of this pilot. It examines detail...Starting at €8.20
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Mandatory Environmental, Social, and Governance Disclosure in the European Union
Eccles, Robert G.; Serafeim, George; Andrews, PhillipCase HBS-111120-EAccounting and ControlIn 2011, the European Commission was deciding on how to best modify the existing European Union policy on corporate disclosure of environmental, social, and governance (ESG) information. Previous directives had recommended that European companies report ESG information, but now the EC was deciding if organizations should be required to disclose nonfinancial information. The EC had to determine what types of organizations would be required to disc...Starting at €8.20
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Uria Menendez (B) (Abridged)
Eccles, Robert G.Case HBS-408089-EThis one-page case, to be handed out in class, briefly lists the three major strategic options facing Uria Menendez.Starting at €5.74
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Miles Everson at PricewaterhouseCoopers
Eccles, Robert G.; Lane, DavidCase HBS-410062-ELeadership and People ManagementMiles Everson, a partner at PricewaterhouseCoopers (PwC), is the Global Engagement Partner (GEP) for a large U.S. financial institution and about to take over this role for a much larger global financial institution. The GEP role is a critical one at PwC. GEPs have responsibility for the firm's largest and most important clients. They must manage a vast external network of client employees and an equally vast internal network of the firm's employ...Starting at €8.20
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Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd.
Eccles, Robert G.; Zhang, Catherine; Tzeng, Cheng-Hua; Cheng, Liang; Rossano, PenelopeCase HBS-411081-ELeadership and People ManagementThis case is about the establishment, growth, and direction of the Shanghai Zhangjiang Hi-Tech Park ("Zhangjiang Park"), which is located in the Pudong New Area of Shanghai. Considered to be one of the most competitive hi-tech industry clusters in China, the combined business strategy of Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd. ("Zhangjiang Hi-Tech"), a key operator of Zhangjiang Park, included real estate development, hi-tech inves...Starting at €8.20