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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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The Case of the Unidentified Industries-2018, Teaching Note
Desai, Mihir A.; Fruhan, William E.; Fan, LeanneTeaching Note HBS-219047-EFinanceTeaching note for case 219046.Starting at €0.00
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The Case of the Unidentified Industries - 2013
Desai, Mihir A.; Fruhan, William E.; Meyer, Elizabeth A.Case HBS-214028-EFinanceThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Helps students to understand how the characteristics of a business are reflected in its financial statementsStarting at €8.20
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The Case of the Unidentified Industries-2013, Teaching Note
Desai, Mihir A.; Meyer, Elizabeth A.; Fruhan, William E.Teaching Note HBS-214030-EFinanceHelps students to understand how the characteristics of a business are reflected in its financial statements. This case consists of an exercise in which students are given balance sheet data in percentage form and other selected financial data for companies in 14 industries. The specific task assigned to the student is to use the balance sheet data along with their basic knowledge of the operating conditions and characteristics of these 14 indust...Starting at €0.00
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The Case of the Unidentified Industries-2018
Desai, Mihir A.; Fruhan, William E.; Fan, Leanne; Bhatia, AdilCase HBS-219046-EFinanceStarting at €8.20
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The Tulsa Massacre and the Call for Reparations
Desai, Mihir A.; Antoniou, Suzanne; Fan, LeanneCase HBS-221039-EBusiness Ethics and Corporate Social ResponsibilityHow should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to pushStarting at €8.20
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The Tulsa Massacre and the Call for Reparations, Teaching Note
Desai, Mihir A.; Antoniou, SuzanneTeaching Note HBS-221044-EBusiness Ethics and Corporate Social ResponsibilityHow should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants believe they should be addressed through reparations and have consequently continued to push the government of Tulsa to pay reparations for the massacre. In 2020, after no direct reparations and largely symbolic governmental efforts, Representative Regina Goodwin of Tulsa, the descendant of massacre survivors, wondered if that call would...Starting at €0.00
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20
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The Incentive Bubble
Desai, Mihir A.Article HBS-R1203M-ELeadership and People ManagementThe past three decades have seen American capitalism quietly transformed by a single, powerful idea--that financial markets are a suitable tool for measuring performance and structuring compensation. Stock instruments for managers, high-powered incentive contracts for investors, and the rise of alternative assets have dramatically altered the nature and level of incentives and rewards in our society, on both sides of the capital market. These cha...Starting at €8.20
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A Better Way to Tax U.S. Businesses
Desai, Mihir A.Article HBS-R1207N-EEconomicsThe U.S. corporate tax code is broken. High rates and perverse incentives drive capital away from the corporate sector and toward other uses and countries. This is bad news for U.S. workers, because corporations aren't making investments that would increase productivity and real wages. And while one might think higher rates lead to higher revenues, the U.S. actually collects less in taxes (as a percentage of GDP) than most other developed nations...Starting at €8.20