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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Case HBS-804S07Service and Operations ManagementProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Starting at €8.20
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Erik Peterson at Biometra (E)
Gabarro, John J.; DeLong, Thomas J.; Soo, JevanCase HBS-411035-ELeadership and People ManagementPresents the final outcome of the events. The Richard Jenkins at SciMat case presents a description from the executive vice-president's point of view of the series of events as reported in the Erik Peterson at Biometra (A), (B), (C), and (D) cases. The Jenkins at SciMat case can be assigned with Erik Peterson at Biometra (E) to give a broader perspective on Peterson's behavior and problems. This case can be handed out during class discussion of t...Starting at €5.74
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Ask Someone to Dance: How to Develop "Everyday Courage"--And Challenge Yourself to Be Vulnerable, to Grow, and to Change
DeLong, Thomas J.Book Chapter HBS-8535BC-EIf you're a high-need-for-achievement professional, chances are that the more successful you become, the more scared you are of showing weakness or making a mistake. Making a change or trying something you've never done before becomes a daunting, even paralyzing, prospect. Sometimes it's easier to "sit out the dance" and become a passive observer rather than take on a new direction or initiative that would force you to learn, change, and grow. In...Starting at €8.20
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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The Achilles Heel of the Driven, Ambitious Professional: How Your Drive to Achieve May Be Sabotaging Your Career
DeLong, Thomas J.Book Chapter HBS-8515BC-EIf you're a successful leader, you probably have a hard-charging, high-need-for-achievement personality. Yet those very traits that have made you successful can sabotage your career without your even knowing it. Sticking with your proven strengths instead of risking exposure of your weaknesses can hold you back from higher levels of success. In this chapter, organizational behavior expert Thomas DeLong introduces eleven traits that characterize h...Starting at €8.20
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Gerry Pasciucco at AIG Financial Products (A)
Mukunda, Gautam; DeLong, Thomas J.Case HBS-413059-EGerry Pasciucco was appointed to lead American International Group's Financial Products (AIGFP) group after the government bailout of AIG in 2008 and charged with the task of shutting down the division while minimizing the government's losses. AIGFP's failed trades had threatened to bring down the entire company, and the government had responded by loaning AIG $182 billion in exchange for 79.9% of the company, because it feared that AIG's failure...Starting at €8.20
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Busyness: The First of the Higher Powers--How to Free Yourself from Mundane, Repetitious Tasks and Open Yourself to New Challenges
DeLong, Thomas J.Book Chapter HBS-8524BC-ERacing from one meeting to the next? Spending every free moment answering e-mails? Never getting any "real" work done? In this chapter, organizational behavior expert Thomas DeLong introduces the first of four traps that keep achievement-craving individuals from realizing their full potential: busyness. Of course you have a lot to do--and some of it is challenging, meaningful work. But if you find yourself stuck doing mundane, repetitious tasks o...Starting at €8.20
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Professional Services, Module One: Introduction to the Challenges Facing PSFs
DeLong, Thomas J.; Nanda, Ashish; Landry, ScotCase HBS-801007-EService and Operations ManagementThis initial module was meant to clarify how the course would be useful to students who would be starting PSFs, working for them as an employee or contractor, managing them, or hiring them from the client side.Starting at €8.20
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20
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Returning to Rushmore: Flying Without a Net--Six Steps to Help You Turn Your Fear of Change into Fuel for Success
DeLong, Thomas J.Book Chapter HBS-8540BC-EDo I matter? Does my work matter, or am I just expending a lot of energy to keep myself looking important and industrious? If you're a high achiever you may be afraid of the answers to these hard questions, but seeing clearly the ways in which you have sought purpose in your life is the real key to professional success and personal fulfillment. Leadership expert Thomas DeLong begins this chapter with a deeply personal and inspiring story about ta...Starting at €8.20