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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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From Imitation to Innovation: Zongshen Industrial Group
Shih, Willy; Dai, Nancy HuaCase HBS-610057-EService and Operations ManagementAs Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new challenges. The company had become a leader in gasoline powered motorcycles and small gas engines, but increasing taxes and restrictions on the use of motorcycles in congested urban a...Starting at €8.20
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Instacart and the New Wave of Grocery Startups
Deighton, John; Kornfeld, LeoraCase HBS-515089-EMarketingInstacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businesses like Webvan failed? What are the questions that this exploratory venture needs to answer?Starting at €8.20
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Alloy.com: Marketing to Generation Y (Spanish Version)
Deighton, John; McWilliams, GilCase HBS-518S13MarketingUna empresa punto com rentable? Alloy.com ventas al por menor de ropa para adolescentes por catálogo. Aleación consta de un sitio web para convertir y perspectivas de la comunidad de construcción. El resultado es un negocio con la economía de un vendedor directo y la capitalización de mercado de una Internet puesta en marcha. El caso presenta la decisión de asociarse con AOL o perseverar con la mezcla actual de los métodos de adquisición de clien...Starting at €8.20
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Acxiom
Deighton, JohnCase HBS-516037-EMarketingAcxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder, LiveRamp, give marketers what they want from a data broker?Starting at €8.20
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BeiGene, PowerPoint Supplement
Shih, Willy; Zhang, JimmyCase HBS-618043-EStrategyPowerPoint slides for case 618033.Starting at €8.20
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Netflix, Teaching Note
Shih, Willy; Kaufman, Stephen P.Teaching Note HBS-607139-EStrategyTeaching note to (607-138).Starting at €0.00
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Austal, Ltd. B
Shih, Willy; Pierson, Margaret; Lau, DawnCase HBS-613026-EStrategySupplement for case 613025Starting at €8.20
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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MoviePass
Shih, WillyCase HBS-619052-EStrategyMitch Lowe, the CEO of MoviePass, was having trouble convincing people of the viability of the company's business model. The company was building a multi-sided platform, and was planning to extract value from increasing traffic to movie theaters through a number of mechanisms. It also appeared to making assumptions around its flat-rate pricing model. By making some assumptions, this case affords an opportunity for students to practice with discov...Starting at €8.20